How to Correctly Use Experimentation in PM by Google PM

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A/B experimentation in Product Management has become a defacto tool to improve user experiences. But paraphrasing Abraham Maslow, it is tempting to treat everything as a nail when the only tool you have is a hammer. This session focuses on best practices of A/B experimentation. In addition, it provides an overview of other tools and techniques that are better suited to solve common problems when building, designing, and optimizing products.

Main takeaways:
- Common misconceptions and pitfalls in using experimentation
- Best practices on using the scientific method for experimentation
- Evaluating how other experimentation techniques such as Multi-Armed Bandit and Multivariate Testing can help you solve different types of problems

Meet the Speaker: Rubén Lozano Aguilera

Rubén Lozano Aguilera is a Product Manager, Google Cloud at Google in Seattle. He has previously worked as Manager of Sr. Product Managers, Technical,, Search at Amazon. Rubén became a Product Manager and found that his wide range of skills was a perfect match for a career in product.

View the Speaker's LinkedIn (https://www.linkedin.com/in/lozanoaguilera/)

Get the FREE Product Book here (https://prdct.school/2CMSqF1)

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