Crossing the Product Adoption Chasm by Citrix Analytics PM Director

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So you've built and shipped the product of your dreams. It is fantastic, works great, but hasn't really taken off. Your marketing person tells you that she has done everything possible - campaigns, ads, events - but nothing seems to be working. Sounds familiar?
As a Product Manager, you are responsible for the success of your product. One of the key success metrics is adoption and you need to drive it. Now, you don’t have to be a marketing guru to do drive adoption, nor do you need to do it all yourself. You need to know what questions to ask and who to deploy to get the job done.
In this session, Mathew Varghese - Director of Product Management at Citrix Analytics, will present a framework he created for studying and driving adoption. The framework is useful in both startup environments and large enterprises. It enables Product Managers to leverage the expertise of marketing experts without stepping on their toes. It is also a powerful tool for capturing requirements and reporting back to business leaders.
Whether you are a seasoned product manager or an aspiring one, you will find his framework extremely handy. As a bonus to attendees, in addition to presenting his framework, Mathew will also touch on a few technical topics to enable you to implement this framework at work.

Meet the Speaker: Mathew Varghese

Mathew Varghese is a connector of dots and a rocker of boats. He looks for trends where none seem to exist and he is fascinated by human behavior. Mathew is passionate about building data products that enable users to make enlightened decisions. He believes enlightened users are the best customers. They are easy to retain, forgiving, and most importantly - great brand ambassadors. Mathew is a product manager specializing in big data platforms. Despite the technical nature of his products, he uses Design Thinking to evolve them. On the personal front, Mathew lives in Boca Raton with his wife and 5-month old daughter.

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CIC Miami
6th Floor - Amazon Room