Past Meetup

Building with Purpose: a Kano Model Primer



25 W Main St 5th floor · Madison, wi

How to find us

We're excited to have Industrious host our meetup, come on up to the 5th floor.

Location image of event venue


Join us and become part of the larger product community in Madison!

Join us to hear from Bob Samuels who will present on the Kano Model and how it can be used to build with purpose. It’s easy to get caught in a feature “arms race”, building more and more functionality just to keep up with competition and fulfilling “hot” requests without much rhyme or reason behind it all.

We all want to be more strategic in our approach to product management but most of us struggle to figure out how; specifically what should we build and how much effort to dedicate to those things. One framework that bridges these gaps is the Kano model. This model allows product managers to define what to build and how many resources to invest by quantifying user needs, expectations, and satisfaction levels. Join Bob for a primer on the Kano model as well as some practical ways to get started using it today.

Our Speaker:

Bob Samuels is a Product Manager at Widen Enterprises, a content and marketing technology company based out of Madison. He’s been doing product management for the past 3 years and has experienced the highs and lows of new product development and product management in general. Prior to product management, Bob worked as software developer for a wide array of specialties and business domains including marketing technology, public health technology, education & registration systems, and payroll services.


Wind River Financial is a top 50 payment processing firm that provides industry-leading electronic payment processing services for over 3,000 businesses throughout Wisconsin and 38 other states.

Wind River provides value added products and services for Healthcare, software providers, and leverages a data “security first” offering for all its customers. Part of Wind River’s heritage has and continues to be partnering with banks, credit unions and trade associations to design and customize processing solutions for their clients and stakeholders.

Wind River has won awards for Best Places to Work - Madison Magazine 2014 and Dane County Small Business Award – 2007. We create and nurture strong client relationships by delivering industry-leading customer care; relevant, high-quality products and services that exceed the scope of payment processing; and business expertise that our clients can use in meaningful, profitable ways.