Why Empathy is Important in B2B Products by One Door Sr PM

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Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.

Main takeaways:
- Why empathy is key to designing good B2B products
- What empathy in B2B Product Management looks like
- How to build empathetic product processes

Meet the Speaker: Christopher Marti

Christopher Marti is a Senior Product Manager at One Door in Boston. He has previously worked as Global Product Line Manager at OpSec Security. Christophe became a Product Manager and found that his wide range of skills was a perfect match for a career in product.

View the Speaker's LinkedIn (https://www.linkedin.com/in/christophermarti/)

Get the FREE Product Book here (https://prdct.school/2CMSqF1)

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