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Hugh will speak on the relationship between Product Management and UX roles in a modern company. Hugh ran a premier UX consulting firm for 20 years and has since worked for a range of Boston companies in both Product Management and UX roles. What he's discovered is an odd dynamic between the two roles and organizations. Product Management has the mandate to define the future of the product, create roadmaps, and set priorities. But they do not generally have the design skill to create the product or the user research skill to investigate requirements in depth. UX workers are trained in both skills, but don't have a clear channel to feed their insights back to the business side. For the past 5 years Hugh has been creating a hybrid role--the user-centered Product Manager who uses skills from both sides of the house to define a strong product future. He'll use examples from this experience to outline how the Product Management / UX design relationship could work.
-Understand the missing design skills Product Management should have, or understand how to leverage if they don't own them themselves
-How a deep understanding of user data can be used to drive strategic direction and product features, as well as lower-level product details
-How the UX position can be used to drive strategic insight (even when it's not your job)
Meet the Speaker: Hugh Beyer
Hugh Beyer is a UX Product Manager at Cohealo in Boston. He has previously worked as UX Designer at Veracode and as Director of Product Management at 3D Data. Hugh became a Product Manager and found that his wide range of skills was a perfect match for a career in product.
View the Speaker's LinkedIn (https://www.linkedin.com/in/hubeyer/)
Get the FREE Product Book here (https://prdct.school/2CMSqF1)
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Product School is the first technology business school. We provide certified courses in Product Management and other digital skills to professionals across 16 campuses worldwide. We also offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn, and Netflix.
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