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When Design Thinking Becomes Design Doing: How To Go From Ideas To Market

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  • Product School Santa Monica

    604 Arizona Ave. , Santa Monica, CA (map)

    34.019268 -118.494350

  • *** RSVP on Eventbrite: http://bit.ly/2fvjgoE ***

    Design-centered approach now dominates how we create technology products.

    We have seen the rise of Lean UX, design thinking, design sprints, user-led design and many other methods of product creation with a focus on product-market fit and emotional appeal. Products, both digital and physical, that have emerged from these processes surround us.

    As professionals how do we form teams that can innovate in this way? How do we not get caught in paralysis by analysis? How do we extract these ideas and bring them to market before our competitors? This talk will take you on a journey to answer these questions. Guiding you to understanding what makes a good product manager, great. 

    Takeaways: 

    How to build an innovative team
    How to design for the user’s needs
    How to communicate with the team
    How to communicate with stakeholders
    How to listen to the market


    Timeline: 

    6:30 - 6:45 pm - Meet & Greet
    6:45 - 7:30 pm - Speaker Discussion
    7:30 - 8:00 pm - Networking
    *wine & refreshments will be provided

    Meet our Speaker: Cauri Jaye


    Cauri works as a innovation advisor to startups and enterprise and a instructor/coach for digital teams. Cauri has 20+ years of experience working in tech as an analyst, engineer, UX designer, product manager, CTO and CEO. He has designed and taught classes on entrepreneurship, product management and agile certification at UCLA and his own rhubarb studios.

    Cauri has worked on over 50 tech products from thought controlled set top boxes to a system that stood up to the most notorious hack of the last decade. He has taught over 200 product managers and likes to keep his hand in by always heading product for at least one company.

    His current focus is on setting up a culture of innovation in enterprises and startups and building an AI for a startup called Glocally.

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