Vibe Coding: Are Product Managers actually Context Engineers?

Vibe coding has emerged as the breakout AI use case of 2025, with several vibe coding tools now ranking among the fastest-growing SaaS companies globally. But what exactly is vibe coding, and how can you leverage it effectively?

At its core, vibe coding democratises software development by enabling you to build software using natural language rather than traditional programming languages. While the medium has changed, core software development principles still apply—you're solving problems systematically, just using English instead of code.

This creates incredible opportunities and new challenges. Product managers are uniquely positioned to thrive in this new world because of their inherent skills: providing clear business context, deeply understanding customer problems, and bridging communication between technical and business teams. These capabilities form the foundation of context engineering, the skill at the heart of successful vibe coding.

Join Claire Byrne and David Malpas for a practical session showcasing vibe coding and context engineering through real-world demonstrations. You'll learn how to leverage your existing PM strengths—breaking down complex problems, crafting clear requirements, and communicating customer needs—to excel in this new AI-driven approach.

Whether you're experimenting with AI tools or just getting started, this session will empower you to apply your product instincts, build innovative solutions, and lead confidently in the age of AI-powered product development.

About our speakers:
Claire Byrne has spent the last decade proving you can build groundbreaking tech on shoestring budgets – and have fun doing it. This serial founder and AI Product Champion has led teams from napkin sketch to product-market-fit more times than she can count. Her current passion? Context engineering (vibe coding is so last week) ideas to reality by night and operationalising AI by day. Come ready for honest takes on what she’s found works, what doesn't, and why everyone should be experimenting with this new technology today.

David Malpas is a product leader who's spent his career figuring out how to make great software at companies like Xero, Plexure, TVNZ, Sky, and Disney. He's obsessed with finding ways for technology to make product teams work better and faster. At Xero, he was Head of Product Practice, where he built frameworks that helped thousands of people build products more effectively. Now he runs Tiny Machines, a consultancy that helps software companies use AI to build better products. David loves combining tried-and-tested product thinking with the latest AI tools to help teams build products that make their customers' lives better and their companies win.

Big thanks to DevRev for sponsoring this event and GridAKL for hosting us!

We will confirm the URL for the livestream closer to the event date. Note that the livestream will start from just before 6pm.