Inside Product Analytics : Expert Overviewrt

Product decisions should not rely on assumptions alone.

Understanding user behavior, measuring impact, and making informed decisions have become essential skills for modern Product Teams.

On June 1st, 2026, ProductTank Casablanca is hosting a special meetup dedicated to Product Analytics, with the participation of one of the leading players in the field: Amplitude.

This event will bring together Product People, founders, designers, developers, and tech enthusiasts for an afternoon of learning, discussion, and networking around data-driven product building.

The meetup will start with an introduction by DEKIK Chakib about ProductTank Casablanca and the importance of building and spreading Product Culture within teams and organizations.

Then, experts from Amplitude will share insights on Product Analytics, why it matters, and how product teams can use data to better understand users, improve experiences, and make smarter product decisions.

🎙️ Speakers:

Mustafa Guechi — Regional Sales Director
Youssef Bengelloun — Senior Solution Engineer

The session will also include a live demo of Amplitude, giving participants a practical look at how Product Analytics tools are used in real-world product environments.

This meetup is proudly supported by D&A Technologies, represented by its Deputy General Manager Khalid Benlyazid El Hassani.

And that’s not all.
Participants can expect:

networking opportunities with product and tech professionals
discussions with the speakers and experts
surprises during the event
and a special gift from Amplitude for startups attending the meetup

📅 June 1st, 2026
🕒 3:00 PM – 5:00 PM
📍 Technopark Casablanca — Conference Room