ProductTank MTL #4 - Product Management in IoT: Challenges in Nascent Markets

Join us for this 4th edition of ProductTank MTL.

For this first event of 2016, we’ll hear from engaging speakers who are pioneering the way forward in the Internet of Things (ioT) space. You can expect to learn firsthand about the challenges faced by PMs who need to navigate in undiscovered territory, where the market, customer and product are emerging for the first time ever! Prepare to be amazed and enlightened!

We're thrilled to announce the first three speakers for this event:

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Talk 1: Analytics - There and Back Again

by Jean-Francois Martin, Director of Products at mnubo (http://www.mnubo.com)

Description - Analytics can be generally defined as the discovery of meaningful patterns and insights in data. In this presentation, we will review business applications of structured & unstructured data analytics (Internet of Things & Text Mining), and position them from the angle of product management within uncharted markets.

Bio - Jean-Francois Martin is currently Director of Products, IoT Analytics at mnubo. He is an experienced executive with a passion for software product management, client strategy and agile software development. M. Martin has more than 20 years experience working with analytics solutions and emerging technologies. He was previously Director of Products, Text Analytics at Nstein Technologies.

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Talk 2: Barriers and benefits of bringing IoT into an organization

by Yahya El Iraki, CEO at mySeat (http://www.myseat.fr)

Description: Managers are eager to refine their understanding of how the commodities provided to their employees are being used over time. But, few of them take the step towards heavy-duty smart building systems to enable data collection, and therefore enrich their Business Intelligence and refine their real estate strategy. Most of them perceive important barriers in doing so, including cost, impact on existing IT systems and social acceptance. We will see in the presentation how a new generation of IoT tools allows managers to overcome these barriers and transform data into ROI.

Bio: Yayha El Iraki is a 25 year-old electrical engineer, and CEO of MySeat. Having worked with real estate and facilities managers in the scope of workplace transformation, Yahya is well placed to share his experience in terms of enabling IoT systems inside corporations with various cultures and HR policies.

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Talk 3: Building an IoT business, not an IoT product; challenges and lessons learned

by Mathieu Lachaine, Founder and CEO at Ubios (http://www.ubios.co)

Description: When your idea is a large vision, how do you get from idea to innovative product? Which product management strategies to use to “crack the market” open and and a winning value proposition in an uncharted market? In the last 3 years, Ubios went from idea to the first successful public equity crowdfunding campaign in North America. This is the story.

Bio: Serial entrepreneur, adventurer, involved citizen, disrupter. Coming from an information security background, what started as another side project to test a few crazy ideas in electronics is now in the final steps before launch.

And he could well change the way we think about the smart home: as a sustainable energy-efficient, human-centered lifestyle for the future.

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Our Sponsor - For the first time at Product Tank Montreal, we are happy to welcome an event sponsor. Thank you EY for supporting the Montreal product management community!

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