Past Meetup

Elevating Mature Products to the Next Level

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8 Clarkson Street · New York

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New York's Finest Product Builders!

Join us for a very special ProductTank NYC event at Squarespace, where we’ll learn from seasoned product leaders how to elevate mature products to the next level.

New York City is a cradle of great startups, and we celebrate product people and entrepreneurs who've built great products from the ground up.

However, what happens after the product becomes successful and starts to mature? As the product matures, its user acquisition rate starts to slow down and its market position is challenged by new market entrants.

ProductTank NYC and Squarespace are proud to host four amazing product leaders, who have succeeded in expanding their user segments while retaining their existing users. One of the speakers even introduced the modern product management practice and design thinking to large, traditional companies and helped them foster new product innovation.

Ladies and gentlemen, please meet our product leaders:

Adam Perlis
Founder & CEO
Academy - UX & Design Thinking Studio

Adam Perlis is the Founder and CEO of Academy – UX & Design Thinking Studio. He is the former Design/UX Director for TIME Magazine where he oversaw the redesign of TIME, Fortune and His award-winning work has been featured on Awwwards, The FWA, and TechCrunch. He was a Speaker at SXSW, Web Summit, Northside Festival, Fifteen Second Festival, Tech Open Air. Working as both a designer and developer his diverse skill set includes UX/UI design, front-end and back-end development, 2D & 3D motion graphics, video production.

He has also served on the Rutgers University Design Thinking Advisory Board, Working Not Working Members Board, and as a guest lecturer at General Assembly.

Jia Liao
Product Design Manager

At GrubHub, Jia leads the Core product design team, building the ordering experience for 1.5m active diners. Before joining GrubHub, Jia managed a UX team that delivered reporting system and mobile experiences for HR platforms at Namely. Previously, she led the redesign of a complex EHR (electronic health records) in the hospice industry. Throughout her career working on both consumer-facing and enterprise applications, Jia oversaw the iteration of 50+ winning experiments, pushed out features that reduced care support calls, and grew the UX and design teams in several organizations.

Jia is an active Design Sprint practitioner. She loves to share her experience running Sprints and training the teams on best practices.

Tim Miller
Product Manager

Tim is a Product Manager at Squarespace, where he works on marketing tools which help over a million customers promote their presence online. Every couple of years, he flip-flops between engineering and product. Before Squarespace, Tim worked in ad-tech, at an event aggregation startup, and at a handful of manufacturing companies. Tim also teaches web development with ScriptEd and is a former instructor at Dev Bootcamp.

Eli Goldberg
User Experience Researcher

Eli is a User Researcher at Squarespace. He’s earned his grey hairs, having worked in UX research and product testing roles for 20 years at companies like Microsoft, Facebook, and Apple, as well as at fallen giants like Sun Microsystems and America Online, and a handful of startups.

In Seattle, he was a founding organizer at Seattle Neighborhood Greenways, which brings neighborhoods together to advocate for safer streets for walking and bicycling.

Host: Squarespace makes beautiful products to help people with creative ideas succeed. Its platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories and create an impactful, stylish, and easy-to-manage online presence.

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