When you wish to learn about a business or product idea, the last thing you want is to rely fully on your imagination. You want to get as close as possible to a real world interaction with the product or service you wish to provide. Even better - you want to see how real customers actually use it. While seeing the product on a computer screen is awesome, if it doesn’t look real and customers can't really interact with it - the feedback won’t be real. This is why we run experiments.
But why is it that "experimentation" is now considered a viable service offering for many companies today? We believe that the answers are in what we at ProductTank call the "Experiment Economy".
Over the last several years, we’ve seen the rise of a segment of the post-industrial economy called the "software-based economy" as companies like InVision, Pivotal and Alpha demonstrate levels of innovation driven by the need to run experiments before customers spend unnecessary amounts of money on the wrong ideas. We also see the rise of access to digital and physical products like MakerBot 3D Printers that give creators the ability to test and launch physical products faster.
Let's come together to discuss how this experiment economy has done wonders for product designers and how we can continue to benefit from the ramifications and create more opportunities for innovation. It stands to reason that as this experiment economy matures, product people will continue to evolve in their roles. We believe it is safe to assume that we’re in the midst of an experiment "gold rush" as we continue to discover how we can make digital and physical products better.
Meet our guest panelists:
Michelle M. Chu, Senior Product Manager / Head of Design at Alpha
Shanfan Huang, Product Designer at Pivotal
Jonathan Schwartz, Co-Founder & CPO at Voodoo Manufacturing
John Marcantonio, VP of Product at MakerBot
And our moderator:
Tremis Skeete, Director of Product at nexTier Innovations
Our conversation will kick off around 6:45pm and continue until 8:15pm or 8:30pm, followed by a reception for networking and meeting new friends. Refreshments will be provided, compliments of our sponsor:
Find out more about ProductTank and Mind the Product at: