Key Experience Indicators score specific and actionable phenomena related to using products or services. They help make product roadmap decisions, precede and even predict business outcomes, and give insights into qualitative findings and customer anecdotes. That said, in many industries, financial services included, experiences of product users are not being measured and teams find it challenging to agree on goals, metrics, and action to be taken.
In this talk, Tomer will offer definitions around experience measurement, touch on traps many practitioners tend to fall into, and give examples for useful experience indicators. You will learn about a framework for deciding what to measure and take away steps toward establishing an experience measurement system that goes hand in hand with a modern product management practice.
- About the Speaker -
Tomer Sharon is a leading voice on the topics of design thinking, user experience, and lean research methodology. Tomer is Managing Director, Head of User Research & Metrics at Goldman Sachs. He is the author of two books, Validating Product Ideas (2016) and, It’s Our Research (2012). Previously, Tomer was Head of User Experience at WeWork and Sr. User Experience Researcher at Google Search. He has mentored organizations (large and small) on user research methodology, has given keynotes, and taught workshops in 13 countries and the UN. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, Massachusetts.