Bridget McNulty is a published author, content strategist, creative director and writer with a passion for helping people find their stories. She is currently working as Hetzner's content strategist and creative director at Treeshake, and runs Sweet Life diabetes community as a passion project.
Why every brand needs a content strategy (and how to get one) is a practical, helpful look at what exactly content strategy is, why your brand needs one, and how to create one that resonates with you. Part-practical, part-creative, it demystifies content strategy and drills down its essence: we all want to tell the right stories to the right people in the right way. Here's how to do it.