Designing for How People Think: Using Brain Science to Build Better Products

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Antunovich Associates

1144 3rd St NE · Washington, DC

How to find us

Antunovich Associates is an architecture firm located in the Uline Arena building near the Noma/Gallaudet U Metro station and minutes away from Union Station.

Location image of event venue


Companies spend enormous amounts of time and money designing the experience for products and services. But in truth, “the” user experience isn’t a singular experience at all. And it doesn’t happen on any screen – it happens in the mind. More specifically, the six minds. John Whalen will describe how to uncover the conscious and subconscious needs of your users using qualitative research techniques, and how to integrate what you’ve discovered into your products and service designs. No psychology PhD required!

About John:
John Whalen, PhD leads Brilliant Experience – a DC-based UX consultancy known for transforming psychological user insights into powerful business strategy and advanced UX innovations. He has a Masters and PhD in Cognitive Science (Johns Hopkins University), and was a Psychology Professor at University of Delaware before launching his company.

As the leader of Psychological Insights & Innovation at Brilliant, John’s specialty is providing businesses with competitive advantages by uncovering the spoken and unspoken needs of users and, from those insights, producing powerful, actionable business and experience strategies. His expert knowledge of human vision, attention and memory is relied on by Fortune 500 companies including Google, PayPal, Capital One, and Bloomberg.

John's is also the author of the O'Reilly book "Design for How People Think: Using Brain Science to Build Better Products"

Our friends at Antunovich Associates will be hosting this month's event. Happy hour refreshments will be provided by TEKsystems. Doors open at 6:30 PM.