Have you always wanted to do more user experience research, but felt it wasn't feasible due to timing and cost? That may have been the case at one time, but there are no more excuses.
A wide range of web-based UX research tools are available with new ones arriving on the scene every day. What’s challenging is sifting through the tools to find the right one for the job.
At Team Detroit, Jodi Bollaert and Megan Schwarz have been exploring and experimenting with several web-based research tools as a complement to more traditional (and expensive) UX research.
In this presentation, Jodi and Megan will share the tools they’ve used, how they’ve used them, and lessons learned along the way. You’ll walk away feeling inspired to integrate more UX research into your own projects.
Jodi Bollaert is a UX pro working at Team Detroit (http://www.teamdetroit.com/) in Dearborn, Michigan. Her first presentation about the Internet was in the mid-90s; many years later she's still thrilled to share her discoveries with others.
She has worn many hats in her career with impressive titles like Copywriter (coupons), Grant Writer, Instructional Designer, Performance Improvement Technologist, Information Architect, Senior User Experience Architect, User Experience Architecture Director and now User Experience Research Director, Vice-President.
Though her titles have changed and grown, one thing remains constant – a focus on helping people do stuff. This year, Jodi has been blessed with making UX research her focus, and she can’t wait to tell you what she’s been learning. Follow her on Twitter @uxcited (http://www.twitter.com/uxcited).
Megan Schwarz is a UX and IA pro with a Master of Science in Information specializing in human-computer interaction, and a Bachelor of Arts in secondary education, both from the University of Michigan.
Her deep passion for understanding how people think and learn has led her to this exciting, and ever-changing field.
As User Experience Architect at Team Detroit, Megan seeks new ways to add UX research to her projects to ensure that enough is known about users from start to finish.
This has led her to experiment with web-based UX research tools on a variety of projects. She is very excited to share her experiences to encourage more use of these helpful resources. Follow her on Twitter at @Megan_Schwarz (http://www.twitter.com/Megan_Schwarz).