This summer, The Research Thing takes a closer look at a range of remote research tools. Research is very essential to understand the 'what' and 'how' for a particular research problem, and doing this remotely can have huge potential, with the opportunity to reach out to customers from around the world in their natural environments.
We have curated a brilliant line-up of speakers from different remote UX tool providers who will introduce their tools and provide real examples on the benefits of remote research.
Our July event is sponsored by WhatUsersDo and hosted at UCL. There will be nibbles, drinks and ample time for networking.
18:30 - Doors open, and networking
19:00 - Welcome
19:05 - 20:25 - Three talks from our speakers, each followed by Q&A
20:25 - 21:00 - Networking
Think remote UX testing is worse than lab? These 5 Companies Will Change Your Mind (Peter W. Szabo from @whatusersdo)
Five real world examples how remote UX testing is a lot better than running a lab. You will learn what and how you can test without straining your budget with a very expensive lab test… while getting a lot more value for your money. I will focus on the WhatUsersDo platform, a remote user testing tool, which enables you to capture in-the-moment natural user insights. I will show how to turn business objectives into research objectives, create test designs and launch them, then how to analyse the resulting videos.
As a bonus I will tell you a well-kept secret: the up-my-sleeve ace when it comes to stakeholder management.
Beyond analytics - getting visual insights from real sessions (Will Leuchars from @SessionCam)
SessionCam is the most advanced session replay technology for recording customer activity on a website. Our tool enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context of the actual web page design and content for that session. In this talk we will discuss:
* Where playback and heatmapping sit in the online insight landscape
* How to get the most out of playback and heatmapping solutions
* How to use them in conjunction with A/B and multivariate testing solutions
Mobile research for innovation - the benefits of being in the moment (Ben Claxton from @nativeye)
We know asking users what they want is a non-starter. As designers we must examine their behaviour and uncover unspoken needs. Mobile diaries is a simple way for people to record their daily activities, providing you with a window onto their world using text, photo and video. Using a couple of practical examples we’ll look at when and how to incorporate mobile research into your toolkit.
We look forward to seeing you at the event!