User research can easily be overlooked in tech companies where ship-to-learn is seen as the best way of obtaining insight. Our speakers will share their experiences and tips for doing impactful research that continues to provide value.
Monzo is our sponsor for this event and has opened their amazing venue for us serving food and drink. Talk to them about career opportunities!
----- Schedule -----
- 6:30: Doors open
- 6:30 - 7:00: Networking
- 7:00- 8:45: Talks and more networking
----- Talks -----
“I got 99 problems but concept testing ain’t one”: a rapid, effective process for evaluating design concepts and deciding what (and what not) to build by Anna Zawilska (@AnnaZawilska)
In tech product development, deciding what not to build is arguably more important than deciding what to build. In an ideal world, UX and product teams would have ample time and resource to ideate and evaluate a wide range of design concepts to pick the best ones and reject others. However, in a fast-paced market and organisation, it’s hard to get this time and resource. Furthermore, it can be damaging to the organisation to wait too long to bring something to market: you don’t want competitors to beat you to it.
So what kind of a process is “just enough” time, effort, and user research to find the best design concepts to bring to market? In this talk, I’ll introduce an approach I created and have honed over time, to rapidly but effectively ideate and evaluate design concepts.
Hi there! Prior to being hired as the first User Researcher at Babylon Health, I worked at a number of high-growth London startups. Before that, I completed a PhD in Human-Computer Interaction at the University of Oxford. And in a past life, I was also an electronic engineer. As a User Researcher, my speciality is in programs and methods for “just enough” user research for high-growth tech companies. It sounds cheesy, but I’m truly passionate about helping solve some of society’s most challenging but important problems to create a more equal and prosperous world for all.
Getting ahead of product teams by Naomi Austin
It's not unusual nowadays for product teams in most companies to see the value in evaluative usability testing but often that leads user researchers to fulfil the role of 'research as a service'. Moving away from this can be challenging in a fast-paced company where everyone wants new designs tested. Naomi will share her experiences of this and explain how to take a step back, look at the bigger picture and put research at the forefront of product development.
Naomi is a User Researcher at Monzo who specialises in remote research on both mobile and desktop. At Monzo she has conducted exploratory and evaluative research on Lending and Monzo Help, and currently leads research across the Main Account squads. Previously, she was contracting at Google where she conducted international research focusing primarily on data visualisation features. She is also a mentor for Hexagon UX and a volunteer researcher for the Pride in London app.
Adapting, anticipating, reflecting by Struan Barr and Melissa Safran
Deliveroo is a fast-moving company; if it wasn’t, your pizza would get cold. Melissa and Struan will present cases studies and learnings about keeping pace with a rapid change - moving with the problems they research, adapting methods, anticipating emergent needs and protecting time to reflect.
Melissa's and Struan's bio
Melissa Safran and Struan Barr work in the User Research team at Deliveroo. Melissa’s focus is the consumer experience after the order is placed, from tracking orders to reaching out to customer service (in the unfortunate event your pizza ends up cold...) Her background is in the psychology of decision making. Struan focuses on the tools and technologies riders use to book and schedule work. His background is in design and sociology.