At WordPress London this month we're talking about UX personalisation and building a WordPress Business with (Almost) Zero Investment.
## Let's personalise your website user experience with WordPress
User experience personalisation is the process of presenting a unique and tailored experience to a website visitor, based on things you already know about that visitor. FOr example, where did they arrive from, what pages have they visited before or on this session... are they a return visitor - and so on.
In this talk, I'll show you a simple everyday scenario where this can be used to give the user a more streamlined and helpful experience, and improve conversions for the website owner.
The big brands have been doing this for some time, and now we can too even for the simplest and smallest of websites.
Presented by Paul Lacey. Paul Lacey is a veteran WordPress designer, developer & e-strategist. He is also the co-founder of DickieBirds Studio where he leads the creation of responsive websites for Businesses, Agencies & Brands. Paul is a regular guest on leading WordPress & industry Podcast shows.
Follow them @wp_paullacey (https://twitter.com/wp_paullacey)
## How I Built My WordPress Business with (Almost) Zero Investment
Now that WordPress is maturing and the ecosystem is thriving, it may seem overwhelming to start a new business. But you can do it.
Many of you may be soloprenuers running a one-person agency. In this talk, I will share how I started an $18 a year service that turned into thousands per month. Hint: I didn’t get venture capital, do crazy marketing, or anything shady.
Let’s talk about digital tools to help your side hustle become a business -- including what to do and what not to do. Tools, tricks, laughter, and tears. See you there!
Presented by Rajendra Zore. Rajendra Zore (Raj for short) started his career in risk assessment and management. Though it may sound intimidating, it was a natural fit for him to start several companies. He is currently the CMO of RunCloud as well as CEO of two of his own companies. One client described Raj as “a self-made man who is achieving in the world on his own terms.”
Follow them @rajendrazore (https://twitter.com/rajendrazore)
Running Order (STC):
18:30 - Arrive for networking and refreshments
19:00 - Opening remarks
19:20 - Speaker - Paul Lacey
19:55 - Break
20:10 - Speaker - Rajendra Zore
20:30 - Closing remarks
21:00 - Social
Follow #wpldn (https://twitter.com/wpldn) on Twitter for all the latest and join the Facebook Group (https://www.facebook.com/groups/wpldn/) to take the conversation further. Have a talk you'd like to present? We'd love to hear from you.
The WordPress London meetup is supported by a team of volunteers: Dan (https://blue37.com/), Diane (http://sitebydiane.co.uk/) & Paul (http://www.paul-smart.co.uk/).
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