Perfecting User Experience at MJD Interactive

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Please note: You must RSVP via eventbrite ( for this event. (There is no cost; it just makes it easier for both SDXD and SEGD members to RSVP.)

Mix one part food truck, one part libation (OK, several parts for some of you), and one part local award-winning interactive agency and you have the makings of our next exciting event. Come join us at the offices of MJD Interactive to hear co-founder and CEO Jeremy Duimstra talk about how user experience is critical to their success, ranging from projects for Oakley, ProFlowers, the Grammys, Disney, Yelp, Matuse, and more.

Gone are the days when a hot new technology was the only requirement for success. In today’s marketplace the products that win are the ones where UX and design have magically made the technology disappear. Things just work. Jeremy will touch upon the UX techniques (such as user research, personas, information architecture, sketching, prototyping, and user testing) that make this possible. No MJD presentation would be complete without giving the audience a slew of cool tools to use, and this one will not disappoint. Jeremy will cover the best of breed tools to create game changing user experiences.

As if that were not enough, this event is also a special collaboration between SEGD and SDXD. Come meet and connect with some new faces working in cool areas you may not even have known existed.

Special thanks to MJD for graciously opening its doors to us and generously hosting food and beverages.

About Jeremy Duimstra

Jeremy is the Co-Founder and CEO of MJD, a digital innovation agency based in San Diego. The agency crafts award winning digital experiences across web, mobile and experiential platforms that engage, inform and drive results. MJD’s unique combination of digital strategy, user experience, creative and technology innovation has enabled them to partner with some of the world’s best known brands and cutting edge start-ups in verticals that include: Entertainment, Lifestyle, Medical Device, Retail, Gaming, Action Sports, Hospitality, and Technology. MJD has created pioneering digital work for the Grammys, Oakley, Disney, Red Bull, Legendary Pictures, Vail Resorts, SDG&E, Titleist, ProFlowers, Riot Games, Qualcomm and many others.

This work has led to a variety of highly acclaimed industry awards including honors from the Webby Awards, OMMA, W3 Awards, and the American Advertising Awards. An avid public speaker, as well as an Adjunct Professor at the University of California, San Diego, Professor Duimstra speaks nationally to groups to help them harness the power digital innovation to achieve real, measurable results. He focuses these discussions on a mix of best practices, case studies and the real nuts & bolts howto information that are required to take actionable items away from the event.


The Society for Experiential Graphic Design (SEGD) is a global, multidisciplinary community of professionals creating experiences that connect people to place. We are an association of design professionals, industry experts, educators, and artists. Our work creates a sense of place, helps people find their way, communicates important information, and fuels a dialogue between users and the spaces they inhabit. (


San Diego Experience Design (SDXD), formerly SandCHI, is a vibrant local network of professionals working in UX design, UX research, interaction design, visual design, prototyping, and other disciplines all in service to designing effective, intuitive, and captivating experiences. (