This is a past event

77 people went

Location image of event venue


Garron Engstrom of Intuit will share his experience designing for TurboTax, exploring the new frontier of emotional design. Along the way, he'll show various design techniques that will help you humanize experiences. Don't miss this one! This is a talk Garron recently gave to a national audience at UXPA 2015.

Over 20 years ago, Intuit introduced the concept of filing taxes by asking simple interview-style questions instead of filling out forms. This very important innovation helped TurboTax quickly reach the top of the do-it-yourself tax prep market. But solving for ease and benefit is now simply table-stakes in the era of beautifully designed, connected experiences. The next big opportunity for web products and services is tapping into human emotion to create truly delightful experiences. Products like the iMac G3 and the original VW Beetle as well as apps like MailChimp are great examples of products that changed perceptions by designing with emotions in mind.

You will learn how to identify ownable moments, humanize experiences by leaning into emotions, and use various design techniques to create emotional experiences. You will also walk away with tangible ways to implement emotional design in your own apps and products.

Food and beverages provided, courtesy of Intuit.


Park in the garage and check in as indicated in the map below.


6:00 - 6:30 Networking/socializing
6:30 - 7:30 Presentation
7:30 - 7:45 Q&A
7:45 - 9:00 Post-networking/socializing

About Garron Engstrom

Garron is a Senior Interaction Designer at Intuit in San Diego. He relishes simplicity and strives to change lives through design and innovation. In his down time he serves on the board of UX Speakeasy, the San Diego chapter of IxDA, and was the Lead for the Mobile Design Uprising Conference. He also enjoys running, hiking, cooking, traveling and spending time with his fiancée and their dog.

Our Host

Special thanks to Intuit for generously providing venue, food, and beverages.