Many of us perform user research but not a lot of us get to BE user research.
There's plenty of material out there about conducting user research—but from the researcher's point of view. What about the participant's point of view?
In January, several SDXD members participated in experience research for the San Diego International Airport's new Rental Car Center, testing a brand new building and major changes to the airport arrival experience.
Come hear from fellow SDXD members what it was like to be research participants. What was it like to be recruited? How was the on-boarding/introduction to the study? What was it like to be scrutinized performing tasks? You'll come away with actionable insight to help you better recruit participants, put them at ease, structure tasks, and moderate studies.
We'll kick off the evening with a rundown from the researcher, Monica Zinchiak of Z. Research Services, of how she devised and conducted the study. She'll also talk about pitching and delivering the research to her client.
Then we'll hear from the participants themselves, sharing their experience when the tables are turned—when people who would typically do research become the subject of research.
6:00 - 6:45 Networking
6:45 - 7:45 Panel talk with researcher and participants
7:45 - 8:30 Post Networking
Light food and beverages provided courtesy of Z. Research Services.
About Z. Research Services
Z. Research Services is an agile market research consulting firm specializing in qualitative research design and study execution. We leverage the latest technology and tools to design research around the reality of timing and cost constraints, without sacrificing quality.
About Ansir Innovation Center
Ansir Innovation Center is a startup hub located in the Kearny Mesa area of San Diego, California. We are dedicated to growing and nurturing the startup ecosystem in San Diego through offering affordable coworking and private office solutions in a collaborative environment, mentorship and incubation of qualified companies, and providing a space for technology or startup-focused Meetups and events.