The Importance of a Technology Master Plan

This is a past event

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NewSchool of Architecture & Design

770 Park Blvd · San Diego, CA

How to find us

The event will take place in Studio V of NewSchool

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Why experiential design always needs a technology master plan

Software builds the nervous system of a space. It’s what turns programmed behaviors into physical action. If a technology master plan is missing from the original concept and design stages of a project, the final experience will lack integration. Flavia Sparacino PhD, CEO of creative technology agency Sensing Places, will run through the concepts and designs of her 10,000 ft² Vodafone Customer Experience Center project. Her team provided the experience design, architectural design, and custom-tailored software development and integration that enabled an experiential customer journey.

This is a co-event with our good friends at SEGD San Diego (

6:00 pm - Arrival and networking

6:30 pm - Presentation

7:15 pm - Q&A and networking

9:00 pm - end

Light food and beverages courtesy of The Creative Group.

About Flavia Sparacino

Flavia Sparacino is a creative inventor, technologist, and entrepreneur. She holds a PhD in Media Arts and Sciences from MIT and was granted 13 technology licenses for her inventions while part of the MIT Media Lab. Her specialities include ambient and body sensors, statistical mathematical models, interactive multimedia, and 3D graphics. As CEO of Sensing Places (, a creative technology agency, Flavia and her team build interactive design and technology solutions for brands, retail spaces, and museums.

She is also the founder of two SaaS product companies - Presentize and Beam.

Venue Host

Special thanks to our gracious venue host Domus Academy School of Design at the NewSchool of Architecture & Design (

Food and Beverage Sponsor

Special thanks to The Creative Group ( for their generous support of this event.