Whatcha Lookin' At? Eye-Tracking with Tobii Pro

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Did they look over there? Did this element demand too much attention? Did they see what we thought they’d see?

Too often we have to lean on our assumptions when our users aren't accessible to us. Eye tracking can provide us with answers! Tobii Pro will show us the future of eye tracking in physical and digital spaces.

Learn by doing. Become the participant and the researcher, to test out this technology and determine how to effectively work it into your toolkit.

Tobii Pro's Keith Bartels will walk us through the history of eye tracking and how the technology works. He'll then introduce the hardware, its new capabilities, guide us through several exercises designed to help us learn the technology from multiple perspectives, and show us how we can glean insights from the results. Sylvia Knust, a fellow UX researcher, will help Keith frame the technology use cases.


6:00 - 6:30 pm Networking/Socializing
6:30 - 7:15 pm Presentation
7:15 - 7:30 pm Q&A
7:30 - 9:00 pm Test Out the Devices/Wearable & Network/Socialize

About Keith Bartels

Keith Bartels is the West Coast account manager within Tobii Pro, handling the commercial market. Previously, Keith worked in biomedical and pharmaceutical research and now lives in San Diego. He graduated from Truman State University and specializes as an eye tracking expert. He has been trained on the history of the methodology, served on the Tobii Pro Support & Engineering staff and has a true passion for understanding visual behavior. Grateful for working with such tremendous talent within Tobii Pro, Keith makes sure to spread knowledge and awareness of eye tracking whenever he can.

About Sylvia Knust

Sylvia has over 15 years’ experience in shopper, advertising, UX and design research. She is a long-time Tobii Pro user, with a wealth of practice in integrating attention data alongside new and traditional methods. Over her career she has managed all facets of the research process, across a range of products, industries and platforms, and has become an expert in both qualitative and quantitative methodologies. She lives in La Mesa, a suburb of San Diego, and is a graduate of San Diego State University and the University of Illinois.

About Tobii Pro:

Eye tracking is naturally appealing to us because it holds out the premise of another window into the mind: the semi-magical ability to know what people are looking at” (Bojko, 2013). When it comes to understanding the human process, eye tracking is truly a powerful tool. As researchers and designers, we always search for the best methods to naturally observe and understand the experience of the user. Tobii Pro represents the gold standard of this research methodology. Based in Stockholm Sweden, we are the global leader in the eye tracking industry. We value innovation, support our customers and encourage the adaptation of eye tracking in almost any application.

For more information about Tobii Pro, visit http://www.TobiiPro.com or follow @TobiiPro on Twitter (https://twitter.com/tobiipro?lang=en) or Facebook (https://www.facebook.com/tobiipro/)

Venue Sponsor:

ResMed (NYSE:RMD) changes lives with award-winning medical devices and cutting-edge cloud-based software applications that better diagnose, treat and manage sleep apnea, chronic obstructive pulmonary disease (COPD) and other chronic diseases. ResMed is a global leader in connected care, with more than 1 million patients remotely monitored every day. Our 5,000-strong team is committed to creating the world’s best tech-driven medical device company – improving quality of life, reducing the impact of chronic disease, and saving healthcare costs in more than 100 countries. For more information about ResMed and its businesses, visit www.ResMed.com (http://www.resmed.com/) or follow @resmed on Twitter (https://twitter.com/ResMed) and Facebook (https://www.facebook.com/ResMed).

Food & Beverage Sponsor: