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Walmart Labs

5600 Avenida Encinas · Carlsbad, CA

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Park on the South Side of the building.

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You know that moment in a game, when someone shouts out "Yes! and zooms past their opponent?" This is said by absolutely no one about your enterprise software or banking app. But why not?

How do you move past the ho hum of utility to inspire real emotion and continued learning and engagement with the product? George Rothrock, a producer at Jam City, will share the design methods that make games so sticky that you just can’t put them down. Hint, it’s not gamification.

We’ll learn about intended experiences and how revealing information is more powerful than a leaderboard. We will gain insight into the toughest of concepts: the AHA. George will help us identify opportunities to build in momentary strokes of genius to foster shouts of 'aha' from your end user. And as time permits work with the concepts to incorporate them into our design practice.

This is a joint meeting with IGDA San Diego.

6:00 Networking + light dinner
6:45 Introduction
7:00 Presentation
7:45 Activity
8:30 Q+A
9:00 Networking

//About George Rothrock//
A 20+ year game developer with dozens of projects under his belt in a variety of roles, including Designer. He has researched, played, taught, and made games most of his life. George is a producer at Jam City.

Walmart Labs
At Walmart Labs, a line of code can change the way the world shops. Join our team of technologists and be on the forefront of a smarter future. Walmart Labs is an American subsidiary of Walmart in San Bruno, California. Their website earns revenue from advertising related to its categorization engine.

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