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Video Marketing & Google Analytics Basics

Our agenda:

Starting at 6:00 !

6-6:15pm  Introductions

6:15-7:30pm  Topic of the evening

Liz and Pat will go over why video marketing, a case study, and how to set up a basic video ad. Pat will go over Google Analytics basics - including setting up custom alerts for traffic changes, short cuts for easier reporting and the basics of campaigns and goals (so that people will know how to easily measure any marketing efforts they do, including video). She will include some take-home slides for everyone so they can access the information whenever they like.

Liz Grajeda is an Account Manager at Vertical Rail and specializes in social media and eCommerce marketing. She excels at marketing strategy and finding new ways to increase the effectiveness of multi-channel marketing efforts. Her strongest areas of marketing expertise are Facebook marketing, video, email and content writing. Liz is Certified in Google Shopping and Adwords.

Pat Spring is a local marketing professional with expertise in corporate and business to business marketing. Patrick is an account manager at Vertical Rail where he builds Adwords and Google Shopping Campaigns for large eCommerce companies. He is Google Analytics Certified as well as Certified in Google Shopping and Adwords.

New to WordPress?  Stay after the main presentation and we can include a discussion of why more than half of the websites being built use WordPress.

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  • A former member
    A former member

    Thank you for keeping this meetup going!

    1 · March 25, 2015

  • Valerie T.

    Very good presentation with helpful information. Thanks.

    March 25, 2015

  • Laur P.

    I enjoyed it! Thank you :)

    March 24, 2015

  • Jan J.

    Learned a lot from Liz and Pat in a very short period of time!

    March 24, 2015

  • Marlene B.

    Both speakers tonight had something valuable to offer the audience. Thank you, Melody, for setting this up.

    2 · March 24, 2015

  • Cita R.

    I wish I could make this. I already have two commitments at this time.

    March 18, 2015

  • Trent M.

    Just signed up, then realized I was conflicting with Advocamp in SF - have to catch the next one!

    March 2, 2015

    • Melody S.

      Hi, I had to move to 24th since Cruzio was already, hopefully, you can make Tuesday instead of Weds.

      2 · March 2, 2015

    • Trent M.

      Sadly, my small team will be traveling that day. I will keep my eye out for the next.

      March 2, 2015

24 went

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