** Update 3/11: We are confirmed for our meeting at Qualcomm. See you tomorrow! **
Notice: For March we will have two meetings. One will be on March 11 and the other will be at 3rdSpace in University Heights later in the month.
The Lean Brand: Brand Development For Trendsetting Startups & Innovative Enterprise
In short, we need brand innovation.
To truly spawn true brand innovation we have to reframe the way we approach brand development with a new lens. We have to unpack the real problem to get at it’s root cause. We have to introduce new thinking, new language, and a new framework for our approach. And we have to understand how to test it, measure it, validate it, and grow it.
That’s the path to real innovation. That’s what this talk is all about.
is the author of The Lean Brand, a book about disruptive brand innovation. In short, the book provides a framework for organizations (big and small) to retake control of their brand development and become intentional about it’s formation, growth, and sustainability.
7:30-7:40 - Announcements, Member intros
7:40-8:45 - Topic and Discussion
8:45-9:00 - The usual networking and geek tech talk
The San Diego Web Designers meetup meets every fourth Thursday of the month.
Looking for more tech events to attend? Check out http://SDTechScene.org for a list of all of San Diego's Tech User Groups and a Calendar of Events.