Past Meetup

APIs and IPAs - July 2017 Meetup

This Meetup is past

135 people went

WeWork Holyoke Building

107 Spring St · Seattle

How to find us

When you walk inside the building, there will be people from the meetup that will escort you to elevator and where to go.

Location image of event venue


Hi All,

This is a Seattle chapter of the original one in San Francisco, CA. Of course, there's a few other ones who thought of the same name.


6:00 PM - 6:30 PM - Network/Dinner/Drink

6:30 PM -6:45 PM - Introduction and Intro to Spark by Tessa

6:45 PM - 7:40 PM - Bill Doerrfeld will be speaking on API Marketing: First Comes Usability, then Discoverability

7:45 PM - 8:45 PM - Adam Cecchetti will be speaking on Securing Underprotected APIs

8:45 PM - 9:00 PM - Network/Drinks

Food and Drinks:

Kegs will be provided for drinks as well as water.

Dinner will be provided by QDoba Mexican Grill. We have a full taco bar with vegetarian options. White and brown rice. Chicken, beef, or veggies. Chips and queso dip, and water. Food will be available on a first come first serve basis.


Bill Doerrfeld

Talk Title: API Marketing: First Comes Usability, then Discoverability

Talk Description: How would you market an API? Well, first you must design a usable service that caters to your developer experience. But even the best API needs a promotional boost. One way to do this is to maximize all routes toward making your interface naturally discoverable. In this presentation, I’ll outline strategies and tools that can be used to increase the exposure of an API, covering things like:
* Examples of sandboxes, API playgrounds, and other types of usable interfaces found in well-designed dev portals throughout the API space. * Discoverability benefits of using machine readable API definitions.* Tooling that can aid in generating beautiful documentation and test consoles to appeal to developers.* Directory profiling: Increasing exposure in web API-specific directories like ProgrammableWeb,, and 10 others.* Content generation: Crafting search-engine-optimized descriptions of APIs from a copywriting sensibility and the power of graphic design trends and thought leadership to reinforce credibility.* Many other ideas on establishing communities and marketing APIs and SaaS on integral developer social channels.

About Bill:

Bill Conrad Doerrfeld ( is an API specialist, focusing on API economy research and marketing strategy for developer programs. He is the Editor in Chief at Nordic APIs (, a knowledge center for API providers.


Adam Cecchetti

Talk Title: Securing Underprotected APIs

Talk Description

"Underprotected APIs are now recognized as one of the top threats faced by developers and organizations. As the interconnected web continues to flourish, more and more microservices will have their associated web APIs exposed to the perils of exploitation at the hands of competent threat agents. And even as these threats increase, the pressure on DevOps teams to hold the security line grows too. Current security solutions like Web Application Vulnerability Scanners were never developed to address API risks.
This talk will dive into the security implications of APIs, examine the varied challenges in protecting them, and discuss techniques to do so."

About the speaker:

Adam is a founding partner and Chief Executive Officer at Deja vu Security, and the Executive Chairman of Peach Tech. He is dedicated to the leadership and relentless innovation in Deja's products and services. Previously he has lead teams conducting application and hardware penetration tests for the Fortune 500 technology firms. Adam is a contributing author to multiple security books, benchmarks, tools, and DARPA research projects. Adam holds a degree in Computer Science and a Masters from Carnegie Mellon University in Information Networking.

Interested in speaking? Contact tessamero@gmail .com