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Schema, Linked Entities, Online Marketing's Transition to Concepts

Get ready for a brain stretching session! If you've been following Google's recent updates, then you're aware that search engines are moving to understanding concepts and how they are related (vs. simple keyword matching). Join us to learn from folks who understand some of the infrastructure impacting that change and a lively discussion about where search is going! Expect to learn more about Schema, Freebase, Wikipedia and more!


Bernadette Hyland

CEO of 3 Round Stones.

Bernadette is a serial entrepreneur, co-founder & executive at three startups each involved in wrangling big data into smart data.  She is an Open Web pioneer.  Bernadette works with US Government agencies and private sector clients on data strategies for environmental transparency and improving human health through Open Data.  Prior to being a start-up co-founder, Bernadette instigated several innovative, disruptive data integration projects for investment banks based in New York and Tokyo.  She is an avid student of Aikido.

She will be speaking on the use of structured data on the Web to improve search and make content more discoverable and reusable.  Here area of expertise is in using Linked Data and will explain how Google, FB, IBM, Oracle, many big retailers and governments around the world, especially in Europe are using Linked Data.  

Kristen (Hering) Milhollin

Project Lead,

Kristen is passionate about nonprofit issues and the growing semantic web.  She is a contributor to the She is looking forward to sharing her passion and knowledge about Freebase, and other data sources that search engines are using to understand queries.

William Beutler

President of Beutler Ink

Bill is the president of a boutique PR agency whose services include Wikipedia engagement.  He is an established member of the Wikipedia community and is passionate about helping Wikipedia enhance the accuracy and quality of its articles. 

And for something completely different:

Mark Alves

Senior Manager of Digital Marketing, National Federation of Independent Business (NFIB) 

Mark helps organizations find their digital mojo and attract more customers. Catch him at @markalves and Through his work with and consulting, he's learned the challenges that small businesses and nonprofits face in the digital world -- and helped these groups realize the even greater online opportunities.

Mark will be presenting:  Lessons from the Godfather of the #ashtag: Leveraging Twitter & Hot Topics to Go Viral

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  • Zach W.

    Aha, nifty find, Katherine, thanks!

    March 24, 2014

  • Katherine Watier O.

    Had to share with the group a great article about liking your official page on Freebase on Wikipedia within the schema markup of your page so that Google can more quickly verify you as an entity:

    March 24, 2014

  • Jody

    Really got a lot out of this meeting. Great speakers! I look forward to the next one, thank you!!

    March 21, 2014

  • Dave O.

    Interesting informative topics. Thanks for arranging the meeeting, Katherine. Increasingly I attend sessions wherein speakers articulate how to use the latest in google. Few speak on the elephant in the room: Google's own products dominate google's search page pushing down or creating alternatives to websites....

    Ah..but I suppose that is a topic for another day. ;)

    Excellent speakers. Tremendous information and background on linked data and its importance and value. Great references to data markup for better machine reading awareness....and ultimately higher rankings. In the local world, more and more speakers reference they are seeing higher rankings with data markup. Its important.

    Great info on freebase and wikipedia. Thanks.

    March 12, 2014

  • Dan J.

    Really great. Enjoyed the discussion of entities and linked data.

    March 12, 2014

  • Mimi D.

    I was impressed with the high quality of speakers and the collaborative atmosphere. What a great community where those of us working in the field can learn best practices and expand our knowledge base!

    3 · March 12, 2014

  • Brittany

    This was my first event with this meetup group and it was awesome. I'm looking forward to attending more events in the future.

    3 · March 12, 2014

  • Mark G.

    All the speakers were great. If you are interested in SEM and SEO, this group is a must.

    4 · March 11, 2014

  • Sherri A.

    Excellent presenters!!! Thank you for all the work that went into this meeting. So worth the 45 minute drive.

    3 · March 11, 2014

  • Peter

    I'm running 35 minutes late. Will someone be able to let me in?

    March 11, 2014

  • Markus K.

    Will try to make it.

    February 21, 2014

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