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Multiply Your SEO With Retargeting by Martin Weinberg

Hey Everyone, 

I'm pleased to announce the June SEO Grail. This month member Martin Weinberg will be giving a presentation on retargeting where he'll share everything you need to know to get started with your own retargeting program, step-by-step.

Intro

You invested time and resources in organic SEO and paid search strategies just to get that new visitor to your site. If they convert immediately, great. But most first-time visitors are just not ready to commit in that moment. Even so, they still might be very interested in the future. So how can you get your message in front of them again?


What is Retargeting?

Retargeting is a cost-effective way to show targeted ads to your own visitors after they leave your site. Just a few years ago, this tactic was only available to big brands with big budgets. But now, there are many retargeting platforms that make it easy and affordable for any business to participate.

What You'll Learn:

• How retargeting works

• Types of retargeting: web, social, video, email & search

• Who to retarget

• Who NOT to retarget

• Effective ad creative & offers

• Ecommerce product retargeting

• How retargeting can improve your PPC

• Comparison of retargeting platforms

• Analytics and reporting


Thanks and I hope to see you there.


Bill

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  • Martin W.

    Thanks to all who attended my presentation last night. Everyone had great questions and follow up discussions. I hope you were able to come away with some actionable ideas on how to use retargeting to help build either your own business or your clients’ businesses.

    June 19, 2014

    • Sean M.

      Martin, thank you so much. That presentation was amazing. I literally went upstairs afterwards, ordered a beer, and started checking my remarketing campaigns.

      June 19, 2014

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