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Discuss Advanced SEO: Alternatives to Link Buying

Hello Everyone,

Spring is in full swing and I hope you’re enjoying yourself.

I’m pleased to announce May’s Philadelphia SEO Grail Meetup. This month we’ll pick up member Nick Eubanks’ topic of Advanced SEO: Growing Through Acquisition.

As highlighted in Rand Fishkin’s recent post on SEO Moz, link buying is a low level, black hat strategy that provides only short term benefits and there are much more effective ways of improving website performance while earning other related benefits. Rand delivered a compelling argument for growth through acquisition, but since few SEO Grail members may have access to the resources required to pursue such a strategy I’d like to broaden the topic of our discussion to Alternatives to Link Buying which will include blog acquisition and other methods. So our conversation will focus on strategies that are deeper than just buying links.

I need your help and ideas on strategies that you’ve encountered that will not only improve rankings, but also offer some of the other positive marketing signals referred to by Rand. Whether it’s something you’ve done or heard about we need your input & participation. Email me with your strategies; ideally you’ll be able to share your ideas with the Meetup on Wednesday, but if you can’t we’ll discuss it anyway. Lastly, any approach should be useful for most businesses; white and grey-ish hat approaches are preferred, so let’s avoid the blackhat stuff, eh?

Thanks & I hope to see you on Wednesday.


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  • Jason C.

    It was Great, Bill Lead a good conversation and everyone added a lot of value! Thanks All!

    May 18, 2012

  • Melissa R.

    Meetup was great! Got a lot of great ideas I hope to implement for my company's SEO.

    May 17, 2012

  • Nick E.

    Wonderful discussion and a great presentation on YouTube optimization from Jason Cotton; Thank you so much!

    May 17, 2012

  • Nick E.

    Some ideas for discussion: 1) If you are going to purchase a website, would you go for site A with 2x the indexed links (relatively clean link profile) or site B with half the links but 2x the age? If so, why and what are the benefits and risks for each? 2). Does anyone have any experience (or knowledge) on redirecting multiple entire sites to sub-directories of another site based on relevant content mapping? 3) How closely related should content be between websites?

    May 15, 2012

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