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Mozcon - The Best of ... Philly Style

Hello Everyone,

I hope August finds you awash in suntan lotion and covered in sand – or at least enjoying the summer.

I’m pleased to announce the August SEO Grail Philadelphia Meetup. This month, we’ll be taking a page from Seattle’s recent SEO industry conference Mozcon. For Mozcon Philly we ask you to pick from one of the topics listed below to create your own presentation. It can be:

  • A Review
  • A Commentary on the Presenter’s Opinion
  • An Idea for Your Own Presentation
  • Some Other Half-Baked Idea

The point is to pick the “best parts” from some of these presentations that our members will find useful. Some basic rules include:

  • Presentation Length 5 - 15 minutes
  • Pick a Topic by Posting a Comment on the Meeting Announcement (@
  • Send Me Your Slides by Tuesday 8/14 at 5pm
  • Have Fun

I encourage everyone to pick a topic & have fun with it.

Thanks & see you on Wednesday,


Mozcon Topics
(Links to Slide Decks Included When Available)

35 Ways to Get Links - Paddy Moogan

Build the Agile SEO Framework - Jon Colman

How Relationships Drive Link Building - Jon Henshaw

Badass Excel Tips and Tricks for Your Data - Annie Cushing

Web Spam Research: Good Robots vs Bad Robots - Matt Peters

Beyond Link Building: Real Companies Do Real Things - Wil Reynolds

Social Tools & Data Mining: Making a Case for Content Strategy - Mike King

Link Analytics Through API - Richard Baxter

How to Earn Links without Doing Anything - Ian Lurie

Redefining Business Models in a Post-Penguin World - Greg Boser

Online Reputation Management - Rhea Drysdale

Persona Modeling Unhinged: The Zen of "Whole" Customer - Marty Weintraub

The D Word: Leading the Way to Great Design - Jenny Lam

Google+ SEO & Authorship - AJ Kohn

If MacGyver did SEO - Martin Macdonald

SEO Project Management - Aleyda Solis

Attribution Modeling: Why You Must be Doing It and How to do It Easily with Google Analytics - Mike Pantoliano

Estimating Traffic Based on Keyword Research - Jessica Bowman

A New Form of CRO - Joanna Lord

Rock Your SEO With Structured Social Sharing - Dana Lookadoo

The Best Citations to Get and Other Local SEO Tips - Darren Shaw

Creating Awesome Video on a Budget - Jeff McRitchie

E-Commerce SEO -- Tips & Tricks - Fabio Ricotta

Head-to-Head: How to Make Your Content Marketing Efforts Reach Further - Tom Critchlow

How to Build a Content Marketing Strategy - Rand Fishkin

Join or login to comment.

  • Bru

    Great stuff. Gifted speakers..learned audience. Picked up a lot of tips!

    August 17, 2012

  • Chris C.

    No time for a deck, but I can talk about authorship and AJ's Mozcon presentation if spots are needed.

    August 15, 2012

  • Bill R.

    This is shaping up to be a good one! If possible, send me your slides bill [at]nexusinteractivemarketing [dot] com. Otherwise, we'll just go freestyle tomorrow. Thanks & looking forward to it!

    August 14, 2012

  • A former member
    A former member

    Missed Mozcon, looking forward to the meetup!

    August 14, 2012

  • Adam Q.

    Going to take a crack at highlighting a few of my favorites from Paddy Moogan's 35 link building tips.

    August 14, 2012

  • Ian H.

    I'll cover Wil's #RCS talk.

    August 10, 2012

    • Ian H.

      You can go for it - I think I might be late getting there so I dont wanna hold anything up or claim a topic in case im way late.

      August 14, 2012

  • A former member
    A former member

    My first SEO grail so looking forward to meeting all of you.

    August 14, 2012

  • Ron S.

    I'll take SEO Project Management

    August 13, 2012

  • Bill P.

    I'll take Local SEO Ranking factors!

    August 13, 2012

  • Bill R.

    BTW everyone, this meetup will be Melissa & Eppie's last SEO Grail. Both are moving south, so come on out to see them off in style!

    August 10, 2012

  • Bill R.

    Ok, I'm hittin' Dana Lookadoo's preso: Rock Your SEO with Structured Social Sharing....

    August 10, 2012

  • Bill R.


    Sounds like a great topic. Go with it... Just send me your slides ;)

    August 10, 2012

  • Melissa R.

    I'd love to do a topic--- "How to Fail at Blogging". I'd love to cover tips, tricks and yes, failures, that make all the difference in blogging.

    August 8, 2012

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