• Google on SEO: Take It with a Grain of Salt

    Trinity Insight

    Hello Everyone, Happy New Year! We hope that you’re looking forward to an awesome 2019. A recent post on Search Engine Land addressed Google’s internal SEO strategy which focuses on three areas: make small changes, embrace change and consolidate. On the surface many of these seem well thought out and simple, however after some consideration many of the suggested changes may not be realistic. Therefore, this month’s presentation will focus on realistic & achievable SEO for 2019 in our presentation: Google’s SEO Guidance: Take It with a Grain of Salt In it Jon Lister and I will breakdown the Search Engine Land post, discuss the examples presented and suggest the optimization that most company can and should pursue. Some initiative that will be discussed include AMP, Schema, PWAs (Progressive Web Apps), Content Pruning and more. No matter what type of site you work with, there should be actionable information for everyone. Thanks & See you on Wednesday, Bill

  • Voice Search & Conversational AI

    Elite SEM

    Happy Holidays Everyone! We hope that you’re enjoying the Fall. This month the we’re pleased to announce a topic we’re sure you’ll enjoy: Voice Search & Conversational AI In her presentation, our speaker will touch on: What is Conversational AI? Why is it Important? (stats) Conversational AI vs Voice Search - The Basics Everyday AI's Optimizing for Intelligent Agent About Speaker Alexis Sanfiorenzo: An Account Analyst at Elite SEM, Alexis has three years of agency & pharma SEO experience including previous roles at CMI/Compas and Tri State Independent. When not making the web safe for humanity, she can be found in the yoga studio or hanging with her cat Lola. Note: This month’s Meetup will be hosted at: Elite SEM Floor 3, 121 S 13th St, Philadelphia, PA 19107 (above El Vez) Thanks & we look forward to seeing you. Bill

  • Video SEO for E-Commerce

    Trinity Insight

    $5.00

    Hey Everyone, I hope that your November is going well. This month the Grail Meetup will be meeting early due to the Thanksgiving holiday, so I’m happy to announce the event is scheduled for Wednesday November 14th. This month’s topic will be: Video SEO for E-Commerce presented by Senior SEO Associate Jay Mattison from Trinity Insight. In his presentation, Jay will share his knowledge & experience with video and you can apply it to e-commerce. Some parts he’ll cover include: - What Is It - Why Is It Important - Top Video Hosting Platforms - Strengths & Weaknesses - Ways to Use Video Within E-commerce Jay has a wealth of hands-on knowledge and we’re sure that you’ll walk away with a better understanding about how you can employ video to enhance your e-commerce experiences. Thanks, Bill

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  • Google Quality Rater Guidelines: How to Use Them

    Trinity Insight

    $5.00

    Jon Lister, SEO Strategist (Elite SEM) dissects the most recent version of the Google Quality Rater Guidelines to help attendees better understand how Google defines “quality content.” In addition, Jon will offer suggestions on how online marketers can use this information to help improve website performance.

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  • No Muss, No Fuss, Content Development

    The Victoria Freehouse

    $5.00

    Hey Everyone, I hope that your summer is going well! Whether you’re developing content for social sharing, a blog or building out an ecommerce site, content development can be a real challenge. From ideation to execution it can be a real pain.. So this month I’m happy to announce that the Grail Meetup will be covering this very topic: No Muss, No Fuss, Content Development During tour conversation we’ll review different types of content, techniques to create compelling topics and various methods to get it produced. This is intended to be an open-ended discussion that will rely on group participation and feedback, so bring your personal experiences and ideas. Thanks and I look forward to seeing you Wednesday, Bill

  • Member Site Reviews

    The Victoria Freehouse

    $5.00

    Hey Everyone, We hope that your summer is off to a great start! For June’s Grail Meetup, we’re pleased to announce that we’ll be doing: Member Site Reviews As a result, we invite you to bring your URL for the entire group to review and offer feedback. No matter if you’re trying to overcome a technical challenge or if you’d simply like the feedback of other from the group, this Meetup will be for you. Things to Bring • You • Your URL • Optional: Post the URL in the Comments of The Invite So That It Can Be Reviewed In Advance Thanks and we look forward to seeing you on Wednesday. Bill & Sean

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  • How I Built My Blog Using Video

    The Victoria Freehouse

    $5.00

    Hey Everyone, Happy April! This month we’re excited to announce that we’ll be discussing a topic with almost universal interest: video. For Wednesday’s Meetup area tech Blogger Jay Mattison will present: How I Built My Blog Using Video Founded in the Fall of 2015, Tek Everything (http://tekeverything.com/) has been constructed as an affiliate blog that focuses on computer hardware reviews. From the blog’s start to its increasing recent success, Jay will provide the background and the thought process he used to develop the blog. In addition, he’ll review some of the lessons he’s learned in creating video content and a YouTube channel (https://www.youtube.com/channel/UC-S891KrwZOQUQHjgkJNyqw) from scratch. • Some areas he’ll cover: • Background Strategy • The Video Creation Process • Best & Worst Decisions • How You Can Create Effective Video We’re confident you’ll get a lot out of Wednesday’s Meetup.Thanks & we hope to see you Wednesday. Bill & Sean

  • HTTPS Migration: The Ins & Outs

    The Victoria Freehouse

    $5.00

    Hey Everyone, I hope that you’re enjoying the warmer Spring weather. For April, I’m happy to announce that we’ll be covering the basics of going secure: HTTPS Migration: The Ins & Outs Going secure has become increasingly common and given the direction of web it’s only a matter of time until every website will be secure.During this month’s Meetup we’ll cover all the basics (and more) of migrating a website to HTTPS, including: • Why Go Secure? • Benefits & Drawbacks • SSL Certificate 101 • The Process • Common Errors I’m confident that you’ll get a lot of use our of this presentation so I hope to see you there! Thanks, Bill

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  • Critical Optimization Errors: 15 You Could Be Making Right Now

    The Victoria Freehouse

    $5.00

    Hey Everyone, We hope that 2017 is treating you well! We’re happy to announce that the topic of March’s Grail Meetup will focus on common optimization errors found on most websites we encounter. No matter if you operate a small blog or a larger e-commerce site, there are a lot of moving parts and it can be difficult to keep track of them all. In Wednesday’s presentation we’ll look at commonly seen errors that can have a dramatic effect on performance and fall within areas like: • technical, • on-page, • social • branding No matter if you’re in the process of developing a website now, or you need a gentle reminder about issues you may currently have on an existing site, we’re sure that you’ll get a lot out of this discussion. Thanks and we look forward to seeing you on Wednesday. Bill & Sean

  • Mobile First or Perish - The Convergence of Mobile & Desktop SEO

    Mobile First is the convergence of mobile and desktop SEO. Ever since Google announced that they are now ranking all content based on mobile experience (https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html), businesses and webmasters have rushed to fix their mobile presence at the risk of losing both mobile and desktop visibility. Join us for a discussion on how we can win in this new reality. We'll cover topics such as: • How can we use the new Mobile First Indexing to our advantage? • How does Google define mobile-friendly? • How will Mobile First impact my desktop site? • What things should I do right now to get prepared? Presenters • Bill Rowland (https://twitter.com/billrowland), SEO Director at Trinity Insight • Sean Malseed (https://twitter.com/seanmalseed), Director of Technology at Greenlane Search Marketing

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