• Product Geo-Fit: Optimizing Product Experience for the Multicultural Marketplace
    Title: Product Geo-Fit: optimizing product experience for the multicultural marketplace, winning global growth ground up. Description: Global product strategy is local product strategy, on a global scale. Each market has different maturity levels that define respective target success metrics, different addressable segments to optimize for, and different regional & cultural factors to consider in value proposition and product experience. In this presentation, Talia will cover the big picture global from geo-go product strategy for geo-fit, and will deep-dive into some examples of what makes products make sense in international markets, adding the country/culture factors in product behaviorism. Talia will share some of the AB test results she ran at LinkedIn and SurveyMonkey to drive lift on key funnels in new market: discoverability, acquisition, engagement, conversion, retention, and brand loyalty. Talia’s orientation is User-first vs US-first product dev/design. In her words: “It’s not just about your international customers understanding your product (=translation); it’s about your product understanding your international customers within the ecosystem of their geo environment (=international product experience).” Bio: Talia is a Silicon Valley Product Executive, making products make sense in the global multicultural marketplace. She has 20 years’ experience heading internationalization, localization, international product management, and global growth strategy at Google, LinkedIn, and SurveyMonkey. Prior, Talia lead Starbuck’s brand entry in MENA, and optimized VMware’s product fit in LATAM. In 2017, Talia founded Yewser (https://www.yewser.net/), helping companies accelerate global growth ground up, winning local markets adoption on a global scale. Talia adds the cultural and regional factors in product behaviorism to optimize customer decision making and lifecycle experience on key funnels from discoverability, engagement, conversion, to retention and brand loyalty in new markets. Talia is also an Entrepreneurship Advisor at the Google Accelerator for Applied Machine Learning innovation technologies in Emerging Markets, and Co-Founder of GlobalSaké (https://www.linkedin.com/groups/13545574), a non-profit organization, creating a collective cross-border, cross-culture community of industry leaders for knowledge share. Talia teaches the MBA program at Middlebury Institute of International Studies in Monterey, and is a lecturer for Digital Marketing at San Francisco State University. She is a regular speaker at international conferences (LocWorld in Berlin, Dublin, Silicon Valley, TAUS, Product Tank), and trains Google’s portfolio startups at the Google Accelerator international campuses. https://talibaruch.wixsite.com/resume https://www.linkedin.com/in/taliabaruch/ 6:30 - 7:00 PM Networking 7:00 - 8:00 PM Presentation 8:00 - 9:00 PM Q&A, Networking PARKING Information to be provided CODE OF CONDUCT POLICY SF Globalization strives to provide a comfortable environment for an open exchange of ideas and does not tolerate harassment of any kind. We reserve the right to remove attendees who violate this principle from our events. If you experience or observe harassment, please notify any member of the SF Globalization leadership team.

    Twitch

    350 Bush Street · San Francisco, ca

  • How Pinterest Drives International Growth with Copy Optimization
    Speaker: Jean Aurambault Topic Description: At Pinterest, copy optimization has become a key driver for growth, both in the US and internationally. Good copy can increase user engagement and is especially important in areas like landing pages, email subject lines or push notifications. In this presentation, we will describe what copy optimization looks like and the challenges to running it to scale across multiple languages and different user cohorts/targets. We’ll deep dive into how we built a self-service platform that makes it easy to run those copy tests, whether you are an engineer or non-technical staff. We will also cover how the platform integrates internationalization libraries, the localization platform and the Pinterest A/B testing framework. Speaker Bio: Jean Aurambault is a globalization engineer at Pinterest. He has over five years of experience working on localization platforms, starting at Yahoo!, Box and now Pinterest. As a full stack engineer, Jean has been working on building and integrating localization tools as well as driving internationalization efforts to deliver improved global products. He's the creator of Mojito an open source platform for continuous localization. No webcast/livestream or recording. Please join us in person! 6:30 - 7:00 PM Networking Light refreshments will be served. 7:00 - 8:00 PM Presentation 8:00 - 9:00 PM Q&A, Networking Parking: No information available. Code of Conduct Policy: SF Globalization strives to provide a comfortable environment for an open exchange of ideas, and does not tolerate harassment of any kind. We reserve the right to remove attendees who violate this principle from our events. If you experience or observe harassment, please notify any member of the SF Globalization leadership team.

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    Airbnb HQ

    888 Brannan St · San Francisco, CA

    4 comments
  • Panel: Burning Challenges We Faced in Continuous Localization
    PANEL Dimitris Glezos, Founder and CEO at Transifex Patrick McLoughlin, Manager of Localization at Eventbrite Hanna Kanabiajeuskaja, Product Manager, Internationalization at Uber TOPIC DESCRIPTION Three industry experts will have a fireside chat discussing three big, hairy challenges they have faced in Continuous Localization. They will discuss solutions from their experience which worked and anecdotes of what didn't. This session will be interactive with the audience. Bring your issues and stories to share! Here are the challenges the panelists will discuss: 1. Continuous localization needs infrastructure. How do you get internal engineers to help you? As a localization manager or lead, how do you improve your infrastructure? Do you fight for permanent positions? How do you inspire this investment to management and engineers? 2. How do you manage linguistic quality in an agile world? How do you ensure language quality with fast turnaround times? Do you have time to test? How do you make sure translators get the job done well without being hit by minimum fees? 3. How do you make your centralized localization team and infrastructure work well with a decentralized, agile organization? How do you choose which content goes where and which process to follow? What is the infrastructure and relationships you need for this type of projects? Bios: Dimitris Glezos is the founder & CEO of Transifex, a leading cloud-based translation management software company specializing in continuous localization. A software developer himself, Glezos is committed to growing Transifex to help today’s fastest-growing technology companies provide a meaningful, localized experience for their end users. During the weekends, you'll find Dimitris somewhere rock climbing, windsurfing or cooking paella and bread for friends and family. Patrick McLoughlin is Manager of Localization at Eventbrite, where he manages global releases of the popular ticketing platform in 21 markets. Prior to Eventbrite, Patrick spent five years at Yahoo! as both localization project manager and terminology manager. He holds an MA in Classics from the University of Oxford. He is Adjunct Professor at the Middlebury Institute of International Studies at Monterey, teaching a class on localization as a profession to MA students. Hanna Kanabiajeuskaja is Product Manager, Internationalization, at Uber. With a team of engineers, she develops internationalization software that allows every single team at Uber to create a truly local experience for their customers. Prior to Uber, Hanna managed localization and internationalization at Box. Hanna is an associate manager for the Silicon Valley Chapter of Women in Localization. NETWORKING 6:30 - 7 PM PARKING On the street in front of 410 Townsend or at Adobe 601 Townsend. The garage entrance is behind the building on King Street and is open to entry before 7 pm. Validated ticket will open the gates after closing. Validate parking at the Lobby. Walk 2 blocks to 410 Townsend. CODE OF CONDUCT POLICY SF Globalization strives to provide a comfortable environment for an open exchange of ideas and does not tolerate harassment of any kind. We reserve the right to remove attendees who violate this principle from our events. If you experience or observe harassment, please notify any member of the SF Globalization leadership team.

    Adobe Systems

    410 Townsend Street · San Francisco, CA

    5 comments
  • Alexa, Tell Me About Global Chatbot Design and Localization
    Speaker: Ultan O'Broin Topic Description: In this meetup, Ultan O’Broin explores the practicalities of understanding the cultural context of chatbot users before designing a chatbot, the importance of language skills, varying NLP support in bot platforms, and the key considerations for localizing a conversational UI solution so it makes sense for a local audience. If you think some of those hand gesture emojis work for every culture, then this is the meetup for you! Bio: Ultan O'Broin (@ultan), Senior Director, Oracle Applications User Experience, has worked in software development, internationalization, and localization since the pre-millennial era, first with Microsoft, and then with Oracle Corporation. His user experience charter with Oracle is to enable partners and startups worldwide to rapidly design and build conversational UI and SaaS solutions using UI accelerator toolkits of built-in best practices. He holds patents in design methodologies, is a blogger about global UX issues, a writer for Chatbots Magazine, and a member of MultiLingual Magazine’s editorial board. He has spoken at Localization World, Unicode Conferences, and IMUG before the 101 traffic became insane. No webcast/livestream or recording. Please join us in person! Networking: 6:30 - 7 PM Location: 155 Fifth Street, San Francisco, CA 94103, 7th floor. Guests will need to check in with security at the entrance, and security will get them up to the 7th floor. Parking: The Fifth and Mission parking lot is half a block away: http://www.fifthandmission.com/home.htm Eventbrite is two blocks from Powell St BART/Muni station. Code of Conduct: SF Globalization strives to provide a comfortable environment for an open exchange of ideas, and does not tolerate harassment of any kind. We reserve the right to remove attendees who violate this principle from our events. If you experience or observe harassment, please notify any member of the SF Globalization leadership team.

    This Meetup is past

    Eventbrite

    155 Fifth Street, 7th floor · San Francisco, CA

    3 comments
  • Grammaticus, an open sourced Salesforce Grammar Engine project & application
    Presenters Bo Yang, Senior Manager, Globalization Pu Chen, Principal Engineer, Globalization Teresa Marshall, Senior Director, Localization Details No webcast/livestream or recording. Please join us in person! Networking 6:30 - 7 PM Presentation 7:00 - 8:00 PM Q&A and Networking 8:00 - 9:00 PM Abstract Has your Localization team or translator complained about sentences like "Edit {0}" or View open "{1}"? Imagine having to enable customization for customer business jargons? Maintaining grammatical correctness has always been a problem in UI localization. Grammaticus, the Salesforce grammar engine is a Java library that enables programmatic renaming of nouns while maintaining grammatical correctness, including genders, pluralization and starts with. In this technical session, we will explain and demonstrate how Grammaticus solves the problems to encode the article, noun, and adjective declensions properly for 65+ languages and support programmatic use of nouns. You can find Grammaticus at: https://github.com/salesforce/grammaticus (https://github.com/salesforce/grammaticus.git) Speakers' Bios Pu Chen, Principal Member of Technical Staff at Salesforce. Pu Chen is the lead globalization engineer working on Salesforce.com’s next-gen tiered internationalization structure. Prior to joining Salesforce.com, Pu worked at the LG’s Silicon Valley Lab, focusing on the WebOS Smart TV internationalization architecture, including font support and input methods. While at Oracle and Sun Microsystems, he worked on internationalization aspects of Solaris, JDK, and Java Enterprise Suite. Bo Yang, Senior Manager at Salesforce, globalization and simplified development. Before joining Salesforce in 2016, Bo held a wide range of software development positions in companies including IBM and CA Technologies for over 15 years, specializing in database lifecycle management software development and globalization support. Teresa Marshall. As Senior Director, Localization, Teresa Marshall drives globalization and localization efforts across the Salesforce, R&D organization, including internationalization, localization, as well as a set of features enabling global deployment. Before joining Salesforce in 2009, Teresa held a number of localization related positions at Silicon Valley companies, including Google, PGP as well as a teaching position at the Middlebury Institute of International Studies. An active member of the localization community, Teresa has been the organizer and co-host of the Annual Localization Unconference in Silicon Valley since 2009.

    Salesforce Rincon

    121 Spear Street · San Francisco

    7 comments
  • Taking your Emoji from Concept to Unicode
    Speaker: Alolita Sharma, Unicode Consortium Topic Description: Anyone can submit a proposal for encoding an emoji character for the World to use. This talk will guide you through the process of submitting your emoji idea to Unicode for standardization. The talk will also reveal selection factors considered by Unicode technical reviewers as well as offer tips and examples to put together a great proposal. No webcast/livestream or recording. Please join us in person! Agenda Networking 6:30 - 7:00 PM Presentation 7:00 - 8:00 PM Q&A, Networking 8:00 - 9:00 PM Parking: In the building. Speaker Bio: Alolita wants to see core non-Latin languages fully represented on the Web. She believes the way forward depends on the adoption of open source and open standards like Unicode. Alolita is a board director of the Unicode Consortium which serves a vital role in language standardization and bridging the digital divide. She is also principal technologist enabling open source at Amazon Web Services. Previously, she headed internationalization, localization and NLP engineering teams at PayPal, Twitter, Wikipedia. She holds multiple degrees in Computer Science and mentors women engineers and advises startups.

    Lyft

    185 Berry Street Suite 500 · San Francisco, CA

    10 comments
  • Internationalization Aspects of Money Laundering
    Speaker: Mike McKenna Topic Description: In today's world, when money is passed from one party to another, someone else is watching that transaction and must decide if it is legal or suspicious. Every legal money institution is required to "Know Your Customer" - known in the industry as "KYC", and "Know Your Business" (KYB). This is to reduce risk, reduce money laundering, and for regulatory requirements, to comply with local and international governments. In this talk, Mike will give a quick overview of KYC, KYB, Risk and Compliance, then delve into some of the internationalization aspects of detecting money laundering and terrorist funding. No webcast/livestream or recording. Please join us in person! Networking 6:30 - 7 PM Parking: On the street in front of 410 Townsend or at Adobe 601 Townsend (garage is behind the building on King Street). Validate parking at the Lobby. Walk 2 blocks to 410 Townsend. Speaker Bio: Mike is an Internationalization Architect at PayPal and provides design and leadership for the next generation Globalization Framework for PayPal built on Node.js and Java, as well as evangelizing Globalization First culture across PayPal, and providing G11n training and support to PayPal product teams. Mike is a specialist and leader in globalization of software ranging from small systems to whole architectures with over two decades of internationalization experience. He is a licensed professional engineer with extensive experience consulting or leading globalization projects for a number Fortune 500 companies and has a background in global web design, e-commerce, application design, social games, database internals, distributed bibliographic systems, test engineering, global product management, and ethnographic research.

    This Meetup is past

    Adobe Systems

    410 Townsend Street · San Francisco, CA

    2 comments
  • Cross Cultural Design in the Age of Globalization
    Topic: Creating global branding identity In this talk, 500 Startups creative Director Yiying Lu will talk about her design best practices for creating global branding identity. She will also cover typography projects from a multi-cultural & linguistic aspect and her creative works including the Twitter Fail Whale (http://www.yiyinglu.com/failwhale), Disney Shanghai Campaign (http://yiyinglu.com/disney), NYU Shanghai Branding & Typography, Cre8 Summit Branding, China Australia Millennial Project, The Dumpling Emoji Project and more. This talk will also focus on how to be creative within cross-cultural communication in the age of globalization. Networking 6:30-7:00 Panel 7:00-7:45 Q&A 7:45-8:30 Snacks and drinks will be provided. Speaker Bio: Yiying Lu is an award-winning artist and designer with more than 10 years of experience in the creative realm. Yiying was named a "Top 10 Emerging Leader in Innovation" in the Microsoft Next 100 series. Her projects have been featured in many publications, including The New York Times (http://www.nytimes.com/2009/02/15/magazine/15wwln_consumed-t.html), Forbes (http://www.forbes.com/sites/adrianalopez/2016/03/30/yiying-lus-journey-across-the-world-to-empower-tech-startups-through-art/), The Atlantic (http://www.theatlantic.com/technology/archive/2015/01/the-story-behind-twitters-fail-whale/384313/), NBC News (http://www.nbcnews.com/news/asian-america/introducing-dumpling-emoji-more-open-emoji-nomination-process-n500056), TIME (http://time.com/4187017/dumpling-emoji/?xid=tcoshare), Wired Magazine (http://www.wired.com/2008/07/twitter-fans-tu/), The Verge (http://www.theverge.com/2012/2/1/2751851/5-minutes-on-the-verge-yiying-lu-fail-whale), CNN (http://www.cnn.com/2010/TECH/web/11/08/pale.whale.conan/), BBC (http://www.bbc.co.uk/worldservice/arts/2009/12/091211_artsdigital_archive.shtml), San Francisco Chronicle (http://www.sfgate.com/business/article/Yiying-Lu-makes-splash-with-Twitter-s-fail-whale-2452337.php), TechCrunch (https://techcrunch.com/2014/01/21/nesting-twitter/), Mashable (http://mashable.com/2014/03/19/yiying-lu-sxsw/), Engadget (https://www.engadget.com/2012/06/04/hand-painted-qr-codes-in-beautiful-traps/), The Huffington Post (http://www.huffingtonpost.com/2012/06/04/yiying-lu-beautiful-trap_n_1567631.html), and so on. Her client list includes Disney, PepsiCo, Microsoft, Twitter, Sony, Expedia, and so on. Her work has been exhibited in galleries and museums globally. Notable projects include the official Dumpling Emoji (http://abc7news.com/technology/7-on-your-side-reveals-how-you-can-create-an-emoji/1352340/), the Twitter Fail Whale (http://www.yiyinglu.com/failwhale), Conan O'Brien's Pale Whale (http://teamcoco.com/content/watch-conan-meet-twitters-fail-whale-artist), and the SXSW Interactive Big Bag Art (http://www.yiyinglu.com/?portfolio=interactive-bag-art-for-sxsw-2012). Yiying currently leads creative direction at 500 Startups, the world's most active venture capital firm and startup accelerator. She is also a creative advisor at NYU Shanghai. She is dedicated to teach and apply creative design thinking to startup companies and corporate organizations, in order to increase their user acquisition and market growth, as well as help them to discover the “Fun” within the “Functional”.

    This Meetup is past

    Adobe Systems

    410 Townsend Street · San Francisco, CA

    11 comments
  • Aloha! Globalization Tropical Holiday Escape
    Aloha! Celebrate the holidays at a tropical escape. Meet and greet this winter with a glass of Hot Buttered Rum at Smuggler's Cove, 650 Gough Street, San Francisco on Monday, December 19th, 2016 @ 6:30pm PST. Hint: look for the middle-aged man in the white (tracksuit) jacket. Limited seating. No reservations. No food. No NDA. Alcoholic and non-alcoholic drinks available for purchase from the bar. Please drink responsibly. Attend at your own risk. 21+ only.

    Needs a location

    3 comments
  • L10n Hiring Panel: How to Land a Localization Job & Hire The Best Candidates
    Are you a job seeker in the localization field who wonders what it takes to land and ace an interview? Are you a hiring manager who wonders how other hiring managers source and evaluate highly-qualified candidates? Please join our panel of localization hiring managers from both the vendor and client-side to learn their perspective on what it takes to identify the best localization talent, and how applicants can prepare for a successful hiring process. Moderator: Eva Gross Eva leads localization at BOLD (formerly LiveCareer), helping launch BOLD's products into global markets. Due to the success of her globalization efforts, Eva's role has recently expanded to include product management for BOLD's largest product line. Prior to joining BOLD in September 2013, she worked at Apple and Language Automation, Inc. Born and raised in Germany, Eva is bilingual in English and German, and earned an M.A. in Translation and Localization Management from the Monterey Institute of International Studies in 2010. Eva served as student council representative for the TLM program during her time at MIIS. She is passionate about helping students and alumni achieve their career goals by assisting with networking and interview coaching. Panelists: Lydia Clarke leads Acclaro’s San Francisco operations team to deliver unmatched localization and translation services with hands-on customer service. With 16 years of experience in localization, Lydia has led teams as an engineer, a project manager, and a program manager. Now as Operations Manager, she guides clients through strategic decision making for long-term globalization results. Outside of work, Lydia loves to read (sci-fi, fantasy, historical fiction), bake (bread, pie, cookies), and hike. She’s helping a friend train for the AIDSLifeCycle this year, and is constantly trying to figure out which proportions of kids, dogs, and dirt make for a perfect Sunday afternoon. Chris Kohr is an engineering manager at Salesforce with 15+ years working on software. He has architected the globalization of the OpenTable site, introducing Japanese, French, German, and Spanish to the originally English-only site. Currently working with the globalization team at Salesforce to enhance the internal frameworks to support the 100+ languages and cultures of our customers. John Pemberton has been part of the localization industry for 16 years and has worked on both the client and vendor sides of the relationship. He is currently a Program Manager with Moravia, running a follow-the-sun operation with production hubs in the US, China, Czech Republic, and Argentina. He has been a hiring manager for both local and distributed team for the past 4 years and interviewed hundreds of people since joining the industry. Networking 6:30-7:00 Panel 7:00-7:45 Q&A 7:45-8:30 Snacks and drinks will be provided.

    This Meetup is past

    Adobe Systems

    410 Townsend Street · San Francisco, CA

    6 comments