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The core of product design is solving problems.
Often, stakeholders and designers talk about features and solutions rather than problems. This happens because talking about features is easy and building the right features that solve the problems is a much harder task.
Join us on May 17th as Nikkel presents on the power of product thinking and how we can apply this to solve the right problems rather than getting caught in a loop of feature design. During his talk, Nikkel will cover methods he has found to be effective in switching to this problem-solving mindset and what common mistakes we can look out for along the way.
Nikkel Blaase is a product and interaction designer from Hamburg, Germany, who works at XING. He writes and speaks a lot about designing products, specifically how to think in products, about UX strategy and how to start a digital business. Nikkel is passionate about bringing »product thinking« to the world of product development to see more successful products tailored to people’s needs. Nikkel is also the founder of the Design Made For You studio. You can see some of his articles on Medium (https://medium.com/@jaf_designer), and on FastCoDesign (http://www.fastcodesign.com/3055429/how-to-avoid-making-products-no-one-wants).
Nikkel Blaase, @JAF_Designer (https://twitter.com/JAF_Designer), Product Designer at XING, Founder of Design Made For You | Studio www.designmadeforyou.com (http://www.designmadeforyou.com/) www.nikkel-blaase.com (http://www.designmadeforyou.com/www.nikkel-blaase.com)