Past Meetup

Understanding our users

This Meetup is past

135 people went


57 Erb St W, Waterloo, ON N2L 6C2 · Waterloo, ON

How to find us

The front door is located on the west side of building, near the entrance to CIGI.

Location image of event venue


As product companies, we must understand our users and their needs if we want to succeed.

In this Shopify Sessions, Alan will show you how you can get a deeper understanding of your buyers with an adaptive user persona when you follow them along their buyer journey. Jordan will help you get the most out of your conversations with users by applying lessons and tools from the worlds of Acting and Cognitive Science. To wrap up the evening, Raquel will share how experiencing user’s everyday context and reality can radically change your product strategy and vision.

We'll have delightful food and fantastic drinks to enjoy throughout the evening, as always.

## What to expect:

The talks cover multiple facets of understanding our users. No matter your background, you’ll walk away learning something new.

## Who are the speakers?

Alan Armstrong (, Founder and CEO of Eigenworks, a win/loss analysis firm based in Guelph, will fill you in on how you can dig into a deeper understanding of your buyers when you follow them along the pathway of the buyer journey. Join Alan to map the journey your customers take with you, and see their lifecycle through a buyer-centric lens.

Jordan Pollock ( completed his undergraduate degree in Cognitive Science at McGill and is now completing a masters degree of Human-Computer Interaction at Carleton. Outside of academia, Jordan has been acting for 10 years and has been in productions including Rent, Peter Pan, Dial M for Murder, Play it Again, Sam!, and many more. He has combined his love of art and science into the start of an exciting career in UX Research at Shopify, where he recently joined the Shipping team in Ottawa.

Raquel Damas ( has a wide background in design, having worked in multiple projects from interiors, to brand & identity, food, and digital transformation projects for Telecom. With a strategic and curious mind, Raquel is an avid design advocate within businesses, focused on creating and developing market relevant products that can inspire the world ahead. A passion for the design of game-changing products, she’ll let us know how failing to understand user’s full context can be eye opening for innovative product strategies.

## Is this event for you?

This event is intended for anyone who wants to better understand their users at a product company. The talks are all approachable regardless of your background!

Our office is fully accessible and we have gender neutral facilities available on site. Should you require any additional accommodations, please let us know at least two weeks in advance.