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Marketing and Promoting Your Photography Business

Peter Drucker, one of the 20th century’s most respected business thinkers once wrote:

"Because its purpose is to create a customer, the business has two — and only two — functions: marketing and innovation. Marketing and innovation create value, all the rest are costs."

In essence, all businesses need something worth talking and a way to communicate it to the people who care most and are willing to act (buy) based on that information.

How do you do that as a photographer?

Join me for a half-day workshop on marketing and promoting your photography business.


DO YOU RECOGNIZE YOURSELF IN ANY OF THESE SCENARIOS?

•  You are busy with a lot of marketing activity that gets attention but no clients. Let’s face it, you can kill plenty of time collecting "Likes" and followers and have nothing to show for it. A marketing activity that doesn’t generate business is just activity. We aren’t in business for that. 

• You are busy with a lot of marketing activity, but you aren't seeing any response at all. No calls, no customers, no feedback. Nothing. You keep reading stories of people who did they exact same thing you are doing and went from rags to riches, yet you get nothing. Something is wrong. 

• You do some marketing here and there. Some works. Some doesn't. You aren't exactly sure why. It’s frustrating because you don’t know where you should invest your time, money, and energy. There are so many marketing opportunities and they all seem to require a lot of you. How can you tell which ones are right for you?

We will answer these questions and more in our morning session.

IN THIS WORKSHOP YOU WILL LEARN:

•  How to define and find your ideal clients 

• What marketing tactics work best for attracting clients that pay 

• What can you offer your client to make them want to purchase right away 

• How can you attract more of your ideal clients and fewer tire kickers? 

• How do you build a brand that potential clients remember and recommend  

• How do you make your business stand out in a clutter of other photographers 

• What social media platforms will work best for you? 

• How will you know if your efforts are working?

This special 50% off rate is offered only to Shutterbug Excursions Meetup members. 


“I have followed a lot of your advice and had positive results already. My website is tuned to the business that I want and I have heard many times that people chose me because it was clear that I shoot head shots. I listened to you by focusing my site to market for what I want, culling the images and killing my babies and it’s paid off. I also went totally legal and bought insurance, created an LLC, registered with the county, state and feds. All of this has given me credibility so people are more willing to pay my prices.

My month of May is so booked up right now that I may make almost what I made in the entire year of 2013!!!”

— Alicyn Drew Photography - alicyndrew.com


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  • ellen

    Very helpful and lots of attention-thanks

    1 · August 16, 2014

    • Lynford M.

      Thanks, Ellen! Good luck to you as you launch! Can't wait to see what you create.

      August 19, 2014

  • Shantel

    It was a great session. Thank you Lyn for sharing your knowledge with us.

    1 · August 19, 2014

    • Lynford M.

      Thanks! Looking forward to seeing great things from you. :-)

      August 19, 2014

  • Shantel

    Very informative and very helpful.

    1 · August 19, 2014

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