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sdforum event tomorrow Wed: Bringing Social and Consumer Intelligence into Enterprise Collaboration

From: AJ C.
Sent on: Tuesday, January 5, 2010 1:11 PM

Happy New Year! A reminder for tomorrow's sdforum event that might be interesting to you:

Bringing Social and Consumer Intelligence into Enterprise Collaboration

As Salesforce CEO Marc Benioff puts it, consumer web technologies are now driving the innovation in enterprise software. In particular, enterprise collaboration platform is undergoing major renovations right now. Salesforce just launched "Collaboration Cloud". Other major software players are making buzz on bringing social networks, consumerisation, and consumer intelligence into the enterprise collaboration environment. On this event, we are going to learn this exciting and merging trend from two speakers who have founded and built leading companies for enterprise collaboration.

Ross Mayfield, Chairman of Socialtext,? will give us hope for human progress against machines by subverting them. He will also use many buzzwords to your delight, from Activity Streams to Wikis. And there many be a way in which people and machines come together peacefully, despite IT. Social Software represents a different approach to computing, which is less about computing, actually. One that prefers computing didn't get in the way of said people. Augmenting people, and how they share and work together, fine. Especially in the Enterprise, where meaning can pay the rent.

Jack Jia, CEO of Baynote will show you (1) Learn how hundreds of the world's best-known brands are profiting today using a combination of social and brain science. (2) Discover how to improve personalization and search effectiveness by 30% to 400%. (3) Understand how the wisdom of invisible crowds, consumer interest mining, and real-time adaptation are shaping the future of customer intelligence. Groundbreaking studies have shown like-minded people become very predictable within a specific context. Imagine being able to understand and quickly react to consumer needs by "reading their minds" - automatically deliver relevant content based on their interests, identify missed conversion opportunities, gain early insights into consumer trends and more.


6:30pm - 7:30pm? Registration / Networking / Refreshments / Pizza?

7:00pm - 7:10pm? Introduction by AJ Chen (Moderator)

7:10pm - 7:50pm? Ross presents: The Nights Who Say Ni!

7:50pm - 8:30pm? Jack Jia: Consumer intelligence

8:30pm - 9:00pm? Joint Q&A.

January 6, 2010
Cubberley Community Center - Room H-1
4000 Middlefield Road
Palo Alto,?CA

See detailed program on sdforum website. please let me know if there is any question.


AJ Chen, Ph.D.
Chair, Semantic Web SIG,
Palo Alto, CA 94306, USA
twitter: @web2express
*Monitoring real time web*

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