Partner Event: UX of Play - Designing Entertainment Experiences



UX of Play - Designing Entertainment Experiences
LA is the entertainment capital of the world. Come hear from those who connect fans to the entertainment they love.” Hear design leaders from gaming, tv & video, and live events discuss the challenges and approaches to infusing delight and joy into finding something to watch, play or attend.

The event will feature the panelist below in a moderated discussion. Then we open up questions, from you, the audience. Refreshments and networking before the event starts with all the panelists.
#UXLeaders #Gaming #TV #LiveEvents #UX #Entertainment #UXofPlay #UXUI


ANDREW MCCOMBIE, Vice President, User Experience Design, DirecTV/AT&T

Andrew is responsible for leading the Experience Design Studio (XDS), an in-house human-centered design studio made up of UX, UI, motion and industrial designers, user researchers, design strategists, prototypers, and digital producers. The studio’s mission is to discover, define and build innovative products and engaging experiences that delight our video and broadband customers and transform them from consumers into fans.

Meghan Scanlon - SVP, Design at Ticketmaster / Live Nation

Meghan thrives in making a space within the organization where great design + creative and research can happen. With the team, we create a design-driven culture, helping everyone in the organization understand what that means, and to continually deliver great experiences across all touchpoints of the customer journey. Meghan’s passion is to create a consistent brand experience – how it feels (structure), how it sounds (voice and tone), and how it looks (surface).

Andrea Abney - UX Director, TV Time

Andrea leads UX research and design efforts for the TV Time platform. Before switching her focus to TV and movies, she was a games user researcher specializing in mobile games with previous roles at Disney and Scopely. She got her start in the field at UEGroup, a UX consultancy in Silicon Valley, where she gained experience working across a wide range of products and services for high profile clients like IBM and Samsung.

Dan Lee - Senior Director, User Experience at Fandango

Senior Director of User Experience at Fandango. He heads up UX strategy for movie ticketing and streaming: Fandango, FandangoNOW,, and Flixster. Dan leads an award-winning UX team responsible for 5-star app experiences in the iOS App Store and Google Play. Dan’s team also provides UX expertise for smart TVs, streaming devices, and emerging technologies such as voice and messaging.

Celia Hodent - Game UX Consultant, PhD Psychology

Celia Hodent is recognized as a leader in the application of user experience (UX) and cognitive science in the game industry. Celia holds a PhD in psychology and has over ten years of experience in the development of UX strategy and processes in video game studios. Through her work at Ubisoft (e.g. Rainbow 6 franchise), LucasArts (e.g. Star Wars: 1313), and as Director of UX at Epic Games (Fortnite), she has contributed to many projects across multiple platforms, from PC to consoles, mobile, and VR.

Marc Sasinski - Head of UX Design, Riot Games

Marc is currently Head of UX at Riot Games in Los Angeles, California. Prior to that, Marc worked at Citrix Online where he managed UX design for a core line of business. Previous experience includes working as a user research and design consultant with clients ranging from startups, to Fortune 500 companies.


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