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Understanding Content Strategy

  • Dec 4, 2012 · 7:00 PM

Search the web and you’ll find a growing list of jobs for content strategists, but what do they actually do?

In this session, author Janine Warner will show you how to think strategically about creating, prioritizing, and publishing content in many formats across many channels. She’ll introduce you to common content strategy documents and tools, including a content inventory, gap analysis and content matrix. She'll help you appreciate why content strategists and information architects work so closely together (including a few tips about how to play nice together), and how constantly testing your theories is the key to long term success.

Janine Warner is the author of 25 books about the Internet, including Web Sites For Dummies, Mobile Web Design For Dummies, and every edition of Dreamweaver For Dummies. She’s also created more than 50 hours of training videos about web design, CSS, and social media. Janine is the creator of, a full-service interactive design and training agency that offers web and mobile design, content strategy, and internet marketing services.

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  • Tien Y.

    Great fun presentation and a warm host. Thanks for organizing it!

    December 8, 2012

  • A former member
    A former member

    Enjoyed the presentation! A good overview of the many hats worn by the content strategist.

    December 6, 2012

  • Luke S.

    Janine was a great presenter and made everyone feel welcome. There wasn't a lot of new information for a mid-career professional, but it served as a good refresher.

    December 5, 2012

  • Natalie M.

    Outstanding presentation!

    December 5, 2012

  • roxanne s.

    Lindsay, Thanks for the tour of Huge offices and agency history.

    December 5, 2012

  • roxanne s.

    Great meetup, brought home elements of content strategy that Need focus during planning and build phases of web design

    December 5, 2012

  • Glenn B.

    Very nice presentation

    December 5, 2012

  • Bill C.

    I am very happy to find SCWDD meetup in a blessed early morning. Janine Warner is great and nice.

    November 27, 2012

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