For May’s meetup, we're overlapping with SEO to show you how to lay out our own content audit process. Presented by FTF’s Senior Content Strategist Matt Schickling and SEO Strategist Matt Dimenno, they’ll take you through the step-by-step process, from initial data gathering through scaling execution.
You know what a content audit is, in a general sense. You evaluate the performance of your existing content and make decisions based on what to do with that data. But what data is most important? Are you making the right decisions? What’s the best process to actually execute? Are you eliminating usable content?
Whether your site is 100 pages or 100,000, conducting a content audit should transcend just what’s ranking and what’s not. We teach you how to think about a piece of content’s potential and show you what might be holding back objectively “good” pages. We’ll also talk in depth about your options for handling content that is under-performing.
Content production is one of the biggest (and potentially most lucrative) marketing investments a company can make. Our process shows you how to get the most out of that investment, even if it’s already been made.
6:00 - 6:45
Meet, mingle, and wait for everyone to arrive.
6:45 - 7:15
Main Speaker - Matt Schickling and Matt Dimenno
7:15 - 8:00
Open discussion + Q&A
From now into The Future:
- The meetups will be limited to 50-75 people. First come first serve.
- There will be a $5 entry fee
- The meetups will be held in our very own offices