There are now more than 300 million Instagrammers, sharing more than 70 million photos and videos each day. It seems like hardly a day passes without news from Instagram. The latest numbers show that, along with its parent social network Facebook, takes the top spot for most time spent in a mobile app in the US (http://techcrunch.com/2015/05/13/u-s-mobile-users-spend-the-most-time-in-facebook-and-instagram-elsewhere-messaging-apps-dominate/#.hnmvvn:26HP)
With its ever-growing active user base and advertising program (http://blog.hootsuite.com/everything-you-need-to-know-instagram-ads/), Instagram is no longer the funky vintage photo app for editing selfies, but a robust photo editing and sharing network essential for online marketers. Instagram’s new app features remove many of the third-party editing needs, taking their in-app time back from VSCO and other popular software used to process images before they got uploaded to Instagram.
In case you missed the news, we’ll fill you in on every major Instagram update in the past six months, and how they affect your brand’s presence on the network.
Join us to discuss and review lots of exciting new features & strategies at Rennert Miami on Lincoln Rd. Lite-Bites & Refreshments will be served during the networking segment.
@ #InstaWorkshopMiami (https://twitter.com/hashtag/InstaWorkshopMiami?src=hash) We'll discuss:
New Search ..
Tuesday June 23, 2015 Instagram began rolling out a small but noteworthy update to its iOS application, namely focusing on expanding and deepening the features of the "Explore" tab inside the app.
New filters ..
In December, Instagram created : five new filters—Slumber, Crema, Ludwig, Aden and Perpetua—the first update to Instagram’s filter collection (http://blog.instagram.com/post/105365538947/141216-five-new-filters) since Mayfair and Willow in 2012.
New ways to manage filters ..
In addition to new filter options, Instagram has updated the way the filters are displayed in the app (http://blog.instagram.com/post/105365538947/141216-five-new-filters). While this isn’t as drastic of a change, it can be a big time-saver for those of us who have Instagram as one of many social networks to manage in a single day.
Expanded editing options ..
These options are a great way to make up for a lack of professional photography training and any smartphone camera deficiencies on your brand’s part: darker images can be lightened, blurry images can be sharpened, and any inaccurate representations of colour adjusted.
Layout for Instagram ..
Photo collages are a popular type of Instagram uploads that used to require a third-party app to put multiple images together. This need opened the market for a number of apps—Instacollage, Picstitch, Diptic, to name a few—before Instagram launched its own dedicated standalone collage tool, Layout for Instagram, (http://blog.instagram.com/post/114416360957/layout-from-instagram) in late March.
Emoji hashtags ..
Finally, one of the most exciting parts of the latest Instagram update was the introduction of emoji hashtags (http://blog.instagram.com/post/117527615957/three-new-filters-and-emoji-hashtags). If hashtagging captions with emoticons seems an unlikely practice to you, consider this: one of Instagram’s software engineers was quoted saying that emojis account for nearly half of the text on the network (http://thenextweb.com/socialmedia/2015/05/04/emojis-emojis-everywhere/).
Graph courtesy of
Instagram Engineering blog (http://instagram-engineering.tumblr.com/post/117889701472/emojineering-part-1-machine-learning-for-emoji)
Instagram’s data includes captions, comments, and bio descriptions on the network. So now, if you wanted to pull up all Instagram posts tagged with a happy poo or a coffee emoji, you can do it in the same fashion as you would in a text search—by pairing the hashtag symbol with your emoji of choice.
Thus, if you want to get on the same level as your Instagram followers, it’s time to start speaking their language (http://instagram-engineering.tumblr.com/post/117889701472/emojineering-part-1-machine-learning-for-emoji). As Instagram’s official announcement put it, “just as we share photos and videos, we use emoji to communicate emotions and feelings in ways that anyone can understand, regardless of language or background.”
Join us August 31 st to discuss and review, Lite-Bites & Refreshments too!