A unique perspective from a serial entrepreneur and the founder of the world's leading UX Firm, EffectiveUI. This session, Anthony Franco will decode the 'mystery' of user experience and design and help founders understand how they can bridge the user experience gap their startup has until they are ready for a full-time user experience expert.
After this session you will:
• Understand what the difference is between UX, Marketing, and Design
• Know what a good UX person does (and why it’s wrong to hire that person in early stage companies)
• Get the basics of design and user experience architecture
• Know how to hire and guide creative types
• Become knowledgable enough to know how to operate and guide your product without a UX person on your team
Anthony Franco, CEO, mcSquares
Refreshments: Bottled water and donuts.