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Are you looking to learn more about the sports marketing industry? Introduction to Sports Marketing will teach you about the fastest growing marketing industry; types of jobs; various job titles; how to apply for jobs; how to grow your professional network and how to get an informational interview or internship! We will discuss the many jobs you can have working at a team, a league, a brand, an agency and much more! This class will be instructional with plenty of time for your questions as well.







Classes are limited to 15 students per class. Reservations can be made at meetup.com/sportsmarketing. Payment is due at the start of class.


All classes are taught by former NYU Sports Marketing Adjunct Professor & 20-year sports business industry executive: Jennifer Karpf, Director, National Sports Marketing Network (NSMN) - the sports business industry trade association. Learn more at www.sportsmarketingnetwork.com (http://www.sportsmarketingnetwork.com/) and www.jenniferkarpf.com (http://www.jenniferkarpf.com/).

Classes require advance reservations. Seats are limited. $25 per person. Please RSVP at https://www.meetup.com/sportsmarketing (https://www.meetup.com) for the next day of classes that we are teaching.

Follow Jennifer Karpf on Twitter: @JenniferKarpf
Email classes@sportsmarketingnetwork.com for more information or call 212-227-1300.



Our classes consistently sell out & earn a 5 out of 5 stars rating!

“Want to work in Sports Marketing? Maybe? Not sure? Take the 101 class. There's no BS and no fluff. All of the information relevant and to-the-point. You'll find out real fast if Sports Marketing is right for you. I know I did! ”[Intro to Sports Marketing class]

“Excellent! Jennifer covered every sports marketing area in addition to basic job descriptions.” [Intro to Sports Marketing class]

“I thought I was well versed in Twitter, running both personal and business accounts. I found this class to be extremely valuable with info on how to create my personal brand to succeed in Sports Marketing. Jennifer brought up my account, dissected a couple of my sports tweets providing great guidance. Jennifer gave concrete examples of how to make an impact on twitter in #sportsbiz. Don’t skip this class even if you think you know Twitter, you will gain valuable insight.” [Intro to Twitter for #SportsBiz class]

“Good class, Jennifer is an excellent instructor. I'm such a novice to Twitter I realized how much more I could do and should do to fully utilize the service.” [Intro to Twitter for #SportsBiz class]

“I was able to refine my elevator pitch, cover page and resume all thanks to Jennifer. Also telling us how to prepare for an informational interview and what to get out of it to be considered a success. .... this class helps makes things easier to grasp.” [Resume/Cover Letter/ Interviewing class]

“Think you have a great elevator pitch, cover letter and resume for Sports Marketing? Think again. Jennifer runs this class with a directness and candor which really gives you the tools to bump up your skills to an whole new level. Bring your cover letter and resume and you will leave with career changing input. I highly recommend.” [Resume/Cover Letter/ Interviewing class]

“Great comprehensive class! Jennifer covered every angle. Refining our elevator pitch, cover letter's and resume. What to do for an informational, ensuring we're prepared, being aware of timely industry events, proper thank you letters and follow up etiquette. I've also learned to not be a "collector". You've got to take the class to know what this means! All classes were worth the time and the cost. It is the best value in the industry!” [Resume/Cover Letter/ Interviewing class]

“The class did a fantastic job of outlining the different components of the sports marketing industry and detailing all the different jobs & roles available in the industry. The small, intimate setting created a personalized environment that was very conducive to learning. I thoroughly enjoyed the class.” [Intro to Sports Marketing class]

“Unbelievably informative and a huge reality check about what young people need to do in order to get into the sports industry. Jennifer is a great teacher and doesn't hold your hand through the meetings...this isn't a 101 class in college. Come prepared and willing to use your brain.” [Intro to Sports Marketing; Intro to Sponsorship class]

"I am fortunate to be a past student of all of Jennifer’s sports business classes. With over 20 years of experience in the business as well as years of teaching sports business in an academic setting, Jennifer brought a wealth of behind-the-scenes knowledge of the industry that I would not have found otherwise as a prospective sports business professional. Her classes were detailed, informative, honest, and very interactive. Through the class drills and Q&A sessions, I was able to hone my skills for interviews, increase my own knowledge of the industry, and put myself in a better position to secure an entry-level position in sponsorship sales." [Completed all classes]

“Very informative, detailed, customized to the sports industry. Left with action steps I could implement immediately.” [Resume/Cover Letter/ Interviewing class]

“Thank you for including me in your Resume & Cover Letters course last night. I thoroughly enjoyed the class and learned a ton. I have already begun to make considerable changes to both my resume and cover letter. I appreciate all your help in teaching me how to better market myself for employers in the industry. I look forward to attending another class. Thanks again!” [Resume/Cover Letter/ Interviewing class]

“Thank you for your advice and tips toward a career in this direction. The majority of the information you gave me, I would not have known without your help.” [Intro to Sports Marketing class]

“The class was very informative and eye opening. I'd recommend it to anyone seeking a career in sports marketing.” [Intro to Sports Marketing class]

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