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Beyond the Logo:What Every Tech Company Needs to Know about Brand, Messaging...

Beyond the Logo: What Every Tech Company Needs to Know about Brand, Messaging, & PR

Sponsored by Drexel University Center for Graduate Studies

This is a paid event. Please register here to attend.

Course Description:

In the fast-paced field of tech, the goal of a brand is to carve out a niche, differentiate your organization from the competition, and relevantly position your core competency as the solution to your customers’ problem. So how do you build a brand that captures market share, attracts investors, makes the headlines, creates competitive advantages, solves a problem, and produces a return?

This course will cover the How To’s of brand building, messaging, & PR for tech companies that expect a return on their brand investments. The presentation will be followed by a PR panel discussion.

Topics to be covered:

Best Brand Practices for Tech StartupsDifferentiating Your Brand from the CompetitionTelling your Brand StoryBrand Awareness & PR


MaryJayne Zemer

MaryJayne Zemer, Chief Idea Officer, BlackDog Strategy & Brand

PR Panel:

Bill HalldinJosh MorganDrisha Leggit

Bill Halldin
Halldin Public Relations

Josh Morgan
Vice President 

Drisha Leggit
President & CMO, Nicolas' Garden
CMO, LCS Technologies, Inc.

Eventbrite - Leading A Successful Company

When: Wednesday, April 16, 2014

Time: 8:45 a.m.- 11:30 a.m.

Registration, breakfast and networking from 8:45-9:00 a.m.

Location: Drexel University, One Capitol Mall, Suite 260, Sacramento, CA 95814

Cost: General Admission: $40; SARTA Members: $25

Price includes free parking for 4 hours at the One Capitol Mall Valet Garage on 2nd Street (valued at $8) and a continental breakfast.

If you are a SARTA member, please email [masked] for member discount code.

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