Another meetup of Interest Thursday. "Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Come to our conversation about building brands around an idea, and how that works in digital communications. We promise to be smart, entertaining, and avoid marketing bullshit."
MoD Creative Director
This meetup was created and will be hosted by Ministers of Design Creative Salon