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Lunch & Learn: Strategic Positioning and Product Roadmaps

Bring your lunch and hear regional experts share experience, advice, and lessons from their profession.

FREE for Start Garden members | $5 for non-members


Topic | Strategic Positioning and Product Roadmaps

Positioning is a lens to bring greater strategic focus and shape a company's offering. Modern customer segmentation and offer roadmaps are built on systems for discovering and delivering new value. In this class, we will explore:

Strategic positioning: Key questions and how to answer them
Behavioral segmentation: Organizing and connecting with customers in meaningful ways
Product/service portfolio planning: Creating strategic roadmaps that align with your position

Your Instructor | Kevin Budelmann | President of Peopledesign 

As co-founder and president of Peopledesign, a design strategy firm based in Michigan, Kevin oversees the firm's strategic direction and helps to manage client relationships as designer, strategist, and change catalyst. His work at Peopledesign includes serving as a strategic partner to a wide variety of organizations including business and on online services, health care, education, manufacturing, automotive, finance, design, and consumer products, ranging from startups to Fortune 500 companies. 

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