Get App Users: the Web2App Playbook

# Stockholm Growth Lab Meetup #1

## The Web2App Playbook: Live Teardowns of Quiz Funnels Top B2C Apps Are Running Right Now

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Tuesday, March 31st · 6:00 PM · AI Sweden HQ, Stockholm

The fastest-growing B2C apps right now aren't just running ads to the App Store. They're running quiz funnels — short, personalized web experiences that qualify users, build intent, and convert at multiples of what a direct app install campaign does.
You've probably been through one yourself without realizing it. A skincare quiz. A fitness assessment. A "what type of learner are you" flow. Behind each of those is a Web2App funnel engineered to turn a cold ad click into a paying subscriber.
In this session, I'll walk through several of these funnels live — the actual ads, landing pages, quiz flows, and app onboarding sequences that top B2C apps are running right now. Not theory. Not frameworks. The real thing, on screen, step by step.

What you'll see:

• Live walkthroughs of Web2App quiz funnels from apps spending serious money on paid acquisition
• How these funnels are structured — from ad creative to quiz to app install to subscription
• Why quiz funnels outperform direct-to-app-store campaigns (and when they don't)
• The patterns that keep showing up across categories — health, fitness, language, finance
• What you can steal for your own app or product, regardless of category

Who should come:
Anyone building a B2C app, running paid acquisition, or trying to figure out how consumer apps actually get users profitably. Also useful if you're building SaaS and curious about what the B2C world is doing with conversion optimization — a lot of these patterns translate.

Format:

• ~30 min presentation with live teardowns
• ~30 min open discussion — bring your questions, your own funnels, your problems
• Drinks and conversation after

No slides full of bullet points. Just real funnels on screen and an honest conversation about what's working.
See you there.