Past Meetup

How to Use TripAdvisor to Grow Your Tourism or Hospitality Business

This Meetup is past

15 people went

Price: £35.00 /per person

Ipswich Waterfront Innovation Centre (IWIC)

The Atrium, University of Suffolk, Ipswich IP4 1QJ · Ipswich

How to find us

Find the car park on your Sat Nav: Long Street, Ipswich IP3 8AH

Location image of event venue


Hello and welcome to the latest SIMS event.

Hospitality and tourism businesses have told us what they need to grow their businesses. Through a new series of SIMS events, we’re making sure you have it. We’re working with some amazing partners, combining our years of digital skills, training businesses and running learning communities to bring you a session focused on one of the most influential tools in the industry: TripAdvisor.

Do online reviews leave you reeling? Are you looking for ways to turn customers into promoters? Do you get frustrated at not being top of customer's searches? This session can help you take control.

This is the first of a new series of enhanced sessions designed for the SIMS audience. We'd like to introduce Sanj Naha, a seasoned trainer who has vast experience with TripAdvisor as you can see below.

During this training session Sanj will cover:

• Understanding why TripAdvisor is so important for any Hospitality and Tourism business.

• How to generate more TripAdvisor reviews.

• Online Reputation Management, turning guests/customers into your promoters.

• How to integrate TripAdvisor marketing tools on your website.

• How to respond to positive and negative reviews.

• TripAdvisor's best practise.

• Understanding TripAdvisor's visitor metrics and using the data to influence your marketing mix.

• Learn about Paid and FREE TripAdvisor Marketing Tools.

If you work in a business and TripAdvisor is a medium your customers use this session will be invaluable. Make sure you book a place.

Sanj's Bio

With over 25 years experience in Hospitality, Sanj Naha is the former Head of Restaurants at TripAdvisor and has the inside knowledge on how restaurants, bars, pubs, hotels and attractions around the world rank highly on TripAdvisor and gain a 'Certificate of Excellence'.

Sanj was born and raised in Ipswich and is the son of a restaurant pioneer who opened the first Indian restaurant in Suffolk. After university Sanj worked in Call Centre Management for global organisations and spent over 10 years as a Business Performance Consultant working with high-tech companies and investment groups.

In 2009 he led a start-up in Dubai which launched the daily deals concept to restaurants, hotels and attractions in the Middle East. During the past 6 years he has been at the centre of hospitality sales & marketing and was a judge at the 2016 Global Restaurant Awards. With international clients including Gordon Ramsay’s restaurants, Sanj is now keen to help businesses in Suffolk to better manage their TripAdvisor relationship and online reputation to gain more customers