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Organizations are increasingly dependent on new innovation for revenue growth … an essential driver of organic growth for all companies regardless of size, sector or geography. Despite their ability to innovate, many organizations actually struggle to bring their own organic innovation to market and not enough is known about the reasons why.
Join Craig Rhinehart as he shares insights on why large organizations struggle to commercialize new innovation. Craig will discuss his experiences in this area as well as preview some results from the forthcoming The First Annual Intrapreneurship Benchmark Survey on Commercializing Innovation.
Key Takeaways from participating in this webinar:
* Learn why large organizations struggle to bring innovation to market
* Learn why different types of innovation require different approaches
* Learn how IBM is commercializing IBM Watson, the breakthrough cognitive computing innovation featured on Jeopardy!
* Preview selected results from the forthcoming intrapreneurship survey
Participate in the Survey … and in the Discussion
The American Heritage Dictionary defines Intrapreneur as “a person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation”.
Participate in the survey ahead of time and contribute to the live discussion during the webinar. http://svy.mk/1ow3qVM
Who Should Attend
Intrapreneurs, Product Managers, Product Marketing Managers, Project Managers, Program Managers and anyone responsible for bringing new innovative products/solutions to market
About the Speaker:
Craig Rhinehart has spent his professional lifetime building businesses and bringing innovative products and solutions to market – including being involved with 8 acquisitions totaling over $2 billion. Today, he is an Intrapreneur at IBM and leads business strategy and market development for IBM’s Smarter Care initiative. http://craigrhinehart.com/
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.com (http://www.aipmm.com/)