Learn how to avoid falling victim to the hype and succeed
There has been a lot of hype around social media. And while there is ample evidence that it works for business-to-consumer (B2C) marketing, does it work for business-to-business (B2B)?
B2B sales cycles are often longer and more complex than B2C ones, and the price point is usually higher.
So do B2B prospects & customers really care about Facebook, Twitter, blogs or branded communities? Is it worth investing your resources, e.g. time, money, and people in social media marketing? Or could you get a bigger bang for the buck otherwise? During this panel discussion, five Silicon Valley social media professionals will answer these and YOUR questions, sharing what has worked for them and what to avoid. Come with your most pressing questions or post them ahead of time in this group, on our Facebook page (https://www.facebook.com/SvForumMarketingAndSocialMediaSig?ref=ts&fref=ts), or send them in via Twitter @SVForumMktgSIG (https://twitter.com/svforummktgsig).
Don’t miss this session if you want to be able to make an educated decision about integrating, or not integrating, social media into your company’s B2B marketing strategy.
